Marketers constantly monitor ad accounts to adjust their budget allocations and do various campaign optimizations. These decisions cannot be taken in isolation without comparing other ads or campaigns. The problem is that other ads might be running on a different ad platforms or accounts. Since all the ad data is not available in a single place it is very difficult to compare the effectiveness of the ads across platforms.
Electrik.AI automatically integrate ads data from multiple online advertising platforms into a single unified database. It exports campaign data at the most granular level from all the advertising platforms into a single source of truth, you get all your campaigns, ad groups and ads in a single report with all their KPIs such as Impressions, Click Through Rate (CTR), Cost per Click (CPC), Cost, Conversions, Revenue, Cost per Acquisition (CPA), Return on Ad Spend (ROAS) and more.