Export Hit Level Google Analytics Data to Amazon S3
What is Google Analytics Data?
Google Analytics (GA) is a free tool provided by Google to capture visitor insights from your website. It can track the source of the visitor, pages visited, and other activities. If you have set up your GA script on your website, then it sends information to Google Analytics.
What is Amazon S3?
Amazon Simple Storage Service (Amazon S3) facilitates storage and retrieval of any amount of data at any time, from anywhere on the web. It is accomplished with web interface of the AWS Management Console. Amazon S3 uses the same scalable storage infrastructure that Amazon.com uses to run its global e-commerce network.
How to Export Hit Level Google Analytics Data?
Exporting raw hit-level data out of Google Analytics is very tricky because Google Analytics only make aggregated data available from the API. Effectively, we end up downloading a Google Analytics report with each request. While we could find out the number of visitors in a particular segment on a particular day on our website and fetch a variety of metrics for those users (such as source/medium, browser, or session duration), we couldn’t get at the underlying, user-level data to follow an individual user’s journey.
Even the Premium version of Google Analytics also known as Google Analytics 360 does not give you the option to export Google Analytics Data to Amazon S3, You can try building your own solution but then you should be an expert in Google Analytics API, Transforming data received in JSON from Google Analytics to CSV files and upload them to Amazon S3 and this is just the beginning, you must keep in mind that technologies like Google Analytics are evolving and you might find what was working yesterday might not work today. Trust me we have been following this space closely.
And so far we have just scratched the surface on how you can extract raw data from Google Analytics. It gets even more complicated when you integrate data from different marketing sources with Google Analytics. So instead of building and maintain your own solution or paying $150,000 for Google Analytics 360.
Enter Electrik.AI !!!
Electrik.AI’s Google Analytics Hit Level Data Extractor, exports raw un-sampled hit-level data from Google Analytics to Amazon S3 in just three easy steps.
Step 1: Setup your Google Analytics Account.
Step 2: Setup your Amazon S3 account.
Step 3: Create a data flow to Export Hit Level Google Analytics data to Amazon S3.
Your Google Analytics hit level data for each day will be exported to Amazon S3 after 24 hours.
Here is a sample of hit-level data exported from Google Analytics by Electrik.AI’s Google Analytics Hit-Level Data Extractor.
Session Id: 496802989.156996
Visitor Id: VIDbdf938fe-8e1f-597e-89aa-775a80d2aae6
Event Date: 10/2/2019
Event Timestamp: 2019-10-02T07:11:19.476+10:00
Event Date in UTC: 10/1/2019
Property Id: UA-34208182-1
View Id: 63209589
Hit Order: 1
Hit Type: pageview
Pageview Order: 1
Browser Size: 1900×980
Channel grouping: Direct
Data Source: web
Landing Pagepath: /
Network Domain: optusnet.com.au
Network Location: optus internet pty ltd
Page Title: Automate ETL Testing
Previous Pagepath: (entrance)
Region: New South Wales
Screen Resolution: 1920×1080
Session Duration: 472
Source Medium: (direct) / (none)
Time on Page: 34
User Type: New Visitor
You can view a list of all dimensions/metrics extracted from Google Analytics here.