The Basics

CMi (Customer & Marketing Intelligence) is a cloud based unified marketing data warehouse and customer data platform. It provides the ability to:

1. Collect advertising, analytics, and CRM data from first and third-party sources into an integrated data model.
2. Unify customer touch points across all platforms and channels.
3. Link content, ad campaigns, emails, revenue, and customer data to generate AI driven insights.
4. AI is leveraged to generate insights across multiple areas, including content insights, keywords/topics discovery, content generation, cross channel attribution, customer journey insights and web analytics.

By using data-driven insights you can make more informed decisions about product development, marketing, and customer engagement. You can use these insights to:

1. Improve customer targeting and personalizing the customer experience to elevate customer satisfaction.
2. Optimizing businesses with your marketing spend leading to a higher ROI on marketing investments.
3. Tracking customer across multiple touchpoints with the deeper insights into the sales funnel.
4. Maximizing your online visibility and competitive advantage by identifying a complete list of websites within your niche, allowing you to go beyond just your direct competitors.

1. Content Insights
2. Ad Insights
3. Journey Insights
4. Web Analytics

For pricing, please refer here.