Facebook Ads is an online advertising platform developed by Facebook, where advertisers pay to display ads based on the keywords used in a user’s search query.
Facebook Ads report give you post-click performance metrics for users who clicked on your Facebook Ads and then came to your website, or installed and started using your mobile app.
Step 1: Ensure you have following prerequisites to create a Facebook Ads Connection in Electrik.AI
a. Facebook Ads Account User Id and Password.
b. Access to Facebook Ads.
Step 2: Sign-in into your Electrik.AI account
Step 3: Select IO in Electrik.AI dashboard
Step 4: Select the Connections tab in the left most navigation bar & click on “Add” action button.
Step 5: The Source default tab is selected just click on “Facebook Ads Insights” connection.
Step 6: Provide your Facebook Ads account User Id and Password.
Step 7: Allow Electrik.AI to access your Facebook Ads account.
Step 8: Select the Ads Account from the dropdown whose data you wish to export.
Step 9: Click on Save button on the top.
Congratulations, you have successfully created a Facebook Ads Connection in Electrik.AI.
Electrik.AI supports the following databases to export Facebook Ads Data. It is important to note that Electrik.AI itself is not a destination. A destination is required to export data from various marketing data sources using Electrik.AI
Electrik.AI creates a data flow (or ETL process) that exports Facebook Ads data to a target database or data warehouse. This process runs daily at scheduled time and exports data for the previous day.
Step 1: Ensure you have the following prerequisites.
1. Access to Facebook Ads.
2. Facebook Ads Account User Id and Password.
3. Access to a Database of your choice (PostgreSQL, MySQL, Azure SQL, BigQuery.)
4. Database Connection Details such as Host, Port, DB Name, DB User, DB Password.
Step 2: Sign-in into your Electrik.AI account.
Step 3: Select IO in Electrik.AI dashboard.
Step 4: Click on Add button to create a Facebook Ads – Facebook Ads Performance Data Extractor Flow.
Step 5: Select Facebook Ads Connection present in the list of available sources.
Step 6: Select your existing Facebook Ads connection in Electrik.AI.
To Configure a new connection, refer to this link.
Step 7: Click on a database of your choice from list of available destinations.
In this example we are choosing My SQL.
Step 8: Select your existing MySQL connection in Electrik.AI.
To Configure a new connection, refer to this link.
Step 9: a. Electrik.AI now supports 4 reports, choose the desired type to get the appropriate data. In this example we are choosing Campaign Insights.
b. Review the Data Source, Data Destination, Database Schema, Report Name, Provide Success Notification Email, Failure Notification Email.
Success Notification Email: Enter a valid Email ID to receive the Flow Success Email Notification.
Failure Notification Email: Enter a valid Email ID to receive the Flow Failure Email Notification.
Note: By Default, Electrik.AI uses the signed-in user’s Email Id.
c. Click “Save and Proceed” to continue.
Note: By Default, Electrik.AI chooses an existing Database Schema to load your Facebook Ads Report. You can create a new schema in your database by selecting the “Create New Schema” radio button.
Step 10: Congratulations, Flow is created. Please wait while you are redirected to Flow Details Screen.
You have now successfully setup Facebook Ads Performance Report to MySQL Database flow in Electrik.AI
| Index | Category | Electrik.AI Column Name | Description | Sample Value |
|---|---|---|---|---|
| 1 | Dimension | account_currency | Currency that is used by your ad account. | USD |
| 2 | Dimension | account_id | The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. | 441760000000000 |
| 3 | Dimension | account_name | The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. | Electrik.AI |
| 4 | Metrics | action_values | The total value of all conversions attributed to your ads. | |
| 5 | Metrics | actions | The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions. | [action_type:link_click, value:26], [action_type:landing _page_view, value:3], [action_type:post_ engagement,value:26] ,[action_type:page_ engagement,value:26] |
| 6 | Metrics | actions_link_click | actions_link_click | 11 |
| 7 | Metrics | actions_landing _page_view | actions_ landing_page _view | 4 |
| 8 | Metrics | actions_post_ engagement | actions_post_ engagement | 150 |
| 9 | Metrics | actions_page_ engagement | actions_page _engagement | 150 |
| 10 | Metrics | actions_video _view | actions_video _view | 139 |
| 11 | Metrics | ad_click_actions | ad_click_actions | |
| 12 | Dimension | ad_id | The unique ID of the ad you're viewing in reporting. | 23845273720540100 |
| 13 | Metrics | ad_impression _actions | ad_impression _actions | |
| 14 | Dimension | ad_name | The name of the ad you're viewing in reporting. | Video Ad |
| 15 | Dimension | adset_id | The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. | 23845273720 500600 |
| 16 | Dimension | adset_name | The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. | GA Interest Audience |
| 17 | Dimension | age_targeting | age_targeting | |
| 18 | Metrics | auction_bid | auction_bid | |
| 19 | Metrics | auction_ competitiveness | auction_ competitiveness | |
| 20 | Metrics | auction_max_ competitor_bid | auction_max_ competitor_bid | |
| 21 | Dimension | buying_type | The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. | AUCTION |
| 22 | Dimension | campaign_id | The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. | 23885273720480700 |
| 23 | Dimension | campaign_name | The name of the ad campaign #you're viewing in reporting. Your campaign contains ad sets and ads. | Evergreen_EAI_ BrandAwareness |
| 24 | Metrics | canvas_avg_view _percent | The average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. | |
| 25 | Metrics | canvas_avg_ view_time | The average total time, in seconds, that people spent viewing an Instant Experience.An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. | |
| 26 | Metrics | catalog_segment _actions | The number of actions performed attributed to your ads promoting your catalog segment, broken down by action type. | |
| 27 | Metrics | catalog_segment _value | The total value of all conversions from your catalog segment attributed to your ads. | |
| 28 | Metrics | catalog_segment_ value_mobile_purchase_ roas | The total return on ad spend (ROAS) from mobile app purchases for your catalog segment. | |
| 29 | Metrics | catalog_segment_ value_omni_purchase _roas | The total return on ad spend (ROAS) from all purchases for your catalog segment. | |
| 30 | Metrics | catalog_segment_ value_website_purchase _roas | The total return on ad spend (ROAS) from website purchases for your catalog segment. | |
| 31 | Metrics | clicks | The number of clicks on your ads. | 11 |
| 32 | Metrics | conversion_ values | conversion_ values | |
| 33 | Metrics | conversions | conversions | |
| 34 | Metrics | converted_product _quantity | The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown. | |
| 35 | Metrics | converted_product _value | The value of purchases recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown. | |
| 36 | Metrics | cost_per_15_sec_ video_view | cost_per_15_sec _video_view | 0.038 |
| 37 | Metrics | cost_per_2_sec_ continuous_video_view | cost_per_2_sec_ continuous_video_view | |
| 38 | Metrics | cost_per_action _type | The average cost of a relevant action. | [action_type: landing_page_view, value:1.14],[action _type:video_view, value:0.032806], [action_type:link _click, value:0.414545], [action_type: post_engagement, value:0.0304], [action_type: page_engagement, value:0.0304] |
| 39 | Metrics | cost_per _action_type_ link_click | cost_per_action_ type_link_click | 0.414545 |
| 40 | Metrics | cost_per_ action_type_landing _page_view | cost_per_ action_type_ landing_page _view | 1.14 |
| 41 | Metrics | cost_per_ action_type _post_ engagement | cost_per_ action_type _post_engagement | 0.0304 |
| 42 | Metrics | cost_per_ action_type _page_engagement | cost_per_ action_type _page_engagement | 0.0304 |
| 43 | Metrics | cost_per_ action_type_ video_view | cost_per_ action_type_ video_view | 0.032806 |
| 44 | Metrics | cost_per_ad _click | cost_per_ad _click | |
| 45 | Metrics | cost_per_ conversion | cost_per_ conversion | |
| 46 | Metrics | cost_per_dda_ countby_convs | cost_per_dda_ countby_convs | |
| 47 | Metrics | cost_per_inline _link_click | The average cost of each inline link click. | 0.414545 |
| 48 | Metrics | cost_per_inline_ post_engagement | The average cost of each inline post engagement. | 0.414545 |
| 49 | Metrics | cost_per_one_ thousand_ad_ impression | cost_per_one_ thousand_ad_ impression | |
| 50 | Metrics | cost_per_ outbound_click | The average cost for each outbound click. | 0.414545 |
| 51 | Metrics | cost_per_ store_visit _action | cost_per _store_visit_ action | |
| 52 | Metrics | cost_per_ thruplay | The average cost for each ThruPlay. This metric is in development. | 0.038 |
| 53 | Metrics | cost_per_ unique_action_ type | The average cost of each unique action. This metric is estimated. | [action_type: landing_page_view, value:1.14], [action_type:video_view, value:0.035077], [action_type:link_click, value:0.414545], [action_type:post _engagement, value:0.034286], [action_type:page _engagement, value:0.034286] |
| 54 | Metrics | cost_per_unique_ action_type_link _click | cost_per _unique_ action_type _link_click | 0.414545 |
| 55 | Metrics | cost_per_unique_ action_type _video_view | cost_per_unique_ action_type _video_view | 0.035077 |
| 56 | Metrics | cost_per _unique_ action_type _post_engagement | cost_per_unique_ action_type _post_engagement | 0.034286 |
| 57 | Metrics | cost_per_unique_ action_type _page_engagement | cost_per_unique_ action_type _page_engagement | 0.034286 |
| 58 | Metrics | cost_per_ unique_action_ type_landing_ page_view | cost_per _unique_action_type_ landing_page _view | 1.14 |
| 59 | Metrics | cost_per _unique_click | The average cost for each unique click (all). This metric is estimated. | 0.414545 |
| 60 | Metrics | cost_per_ unique_inline_ link_click | The average cost of each unique inline link click. This metric is estimated. | 0.414545 |
| 61 | Metrics | cost_per_ unique_outbound _click | The average cost for each unique outbound click. This metric is estimated. | 0.414545 |
| 62 | Metrics | cpc | The average cost for each click (all). | 0.414545 |
| 63 | Metrics | cpm | The average cost for 1,000 impressions. | 8.39779 |
| 64 | Metrics | cpp | The average cost to reach 1,000 people. This metric is estimated. | 9.519833 |
| 65 | Dimension | created_time | created_time | 29-07-2020 |
| 66 | Metrics | ctr | The percentage of times people saw your ad and performed a click (all). | 2.025783 |
| 67 | Dimension | date_start | The start date for your data. This is controlled by the date range you've selected for your reporting view. | 2020-08-01 |
| 68 | Dimension | date_stop | The end date for your data. This is controlled by the date range you've selected for your reporting view. | 2020-08-01 |
| 69 | Metrics | dda_countby _convs | dda_countby _convs | |
| 70 | Metrics | estimated_ad_ recall_rate_lower_ bound | estimated_ad_ recall_rate_lower_ bound | |
| 71 | Metrics | estimated_ad_ recall_rate_upper_ bound | estimated_ad_ recall_rate_upper_ bound | |
| 72 | Metrics | estimated_ad_ recallers_lower_ bound | estimated_ad_ recallers_lower_ bound | |
| 73 | Metrics | estimated_ad_ recallers_upper_ bound | estimated_ad_ recallers_upper_ bound | |
| 74 | Metrics | frequency | The average number of times each person saw your ad. This metric is estimated. | 1.133612 |
| 75 | Metrics | full_view_ impressions | The number of Full Views on your Page's posts as a result of your ad. | |
| 76 | Metrics | full_view_ reach | The number of people who performed a Full View on your Page's post as a result of your ad. | |
| 77 | Dimension | gender_targeting | gender_targeting | |
| 78 | Metrics | impressions | The number of times your ads were on screen. | 543 |
| 79 | Metrics | inline_link_ click_ctr | The percentage of time people saw your ads and performed an inline link click. | 2.025783 |
| 80 | Metrics | inline_link_ clicks | The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window. | 11 |
| 81 | Metrics | inline_post_ engagement | The total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window. | 11 |
| 82 | Metrics | instant_experience _clicks_to_open | instant_experience _clicks_to_open | |
| 83 | Metrics | instant_experience _clicks_to_start | instant_experience _clicks_to_start | |
| 84 | Metrics | instant_experience _outbound_clicks | instant_experience _outbound_clicks | |
| 85 | Metrics | interactive_ component_tap | interactive_ component_tap | |
| 86 | Dimension | labels | labels | |
| 87 | Dimension | location | location | |
| 88 | Metrics | mobile_app_ purchase_roas | The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event. | |
| 89 | Dimension | objective | The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. | LINK_CLICKS |
| 90 | Metrics | outbound_clicks | The number of clicks on links that take people off Facebook-owned properties. | 11 |
| 91 | Metrics | outbound_clicks_ ctr | The percentage of times people saw your ad and performed an outbound click. | 2.025783 |
| 92 | Metrics | purchase_roas | The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads. | |
| 93 | Metrics | qualifying_question_ qualify_answer_rate | qualifying_ question_qualify_ answer_rate | |
| 94 | Metrics | reach | The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated. | 479 |
| 95 | Metrics | social_spend | The total amount you've spent so far for your ads showed with social information. (ex: Jane Doe likes this). | |
| 96 | Metrics | spend | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated. | 4.56 |
| 97 | Metrics | store_visit_ actions | store_visit_ actions | [action_type: store_visit, value:0] |
| 98 | Metrics | unique_actions | The number of people who took an action that was attributed to your ads. This metric is estimated. | [action_type: landing_page_view, value:4],[action_ type:video_view, value:130], [action_type:link_click, value:11], [action_type:post_ engagement, value:133], [action_type:page_ engagement, value:133] |
| 99 | Metrics | unique_actions_ link_click | unique_actions _link_click | 11 |
| 100 | Metrics | unique_actions_ landing_page_view | unique_actions _landing_page_view | 4 |
| 101 | Metrics | unique_actions_ post_engagement | unique_actions_ post_engagement | 133 |
| 102 | Metrics | unique_actions_ page_engagement | unique_actions_ page_engagement | 133 |
| 103 | Metrics | unique_actions_ video_view | unique_actions_ video_view | 130 |
| 104 | Metrics | unique_clicks | The number of people who performed a click (all). This metric is estimated. | 11 |
| 105 | Metrics | unique_ctr | The percentage of people who saw your ad and performed a unique click (all). This metric is estimated. | 2.296451 |
| 106 | Metrics | unique_inline_link_ click_ctr | The percentage of times people saw your ad and performed a link click. Inline click-through rate uses a fixed 1-day-click attribution window. This metric is estimated. | 2.296451 |
| 107 | Metrics | unique_inline_ link_clicks | The number of people who performed an inline link click. This metric is estimated. | 11 |
| 108 | Metrics | unique_link_ clicks_ctr | The percentage of people who saw your ad and performed a link click. This metric is estimated. | 2.296451 |
| 109 | Metrics | unique_outbound _clicks | The number of people who performed an outbound click. This metric is estimated. | 11 |
| 110 | Metrics | unique_outbound_ clicks_ctr | The percentage of people who saw your ad and performed an outbound click. This metric is estimated. | 2.296451 |
| 111 | Metrics | unique_video_view _15_sec | unique_video_view _15_sec | 111 |
| 112 | Dimension | updated_time | updated_time | 03-08-2020 |
| 113 | Metrics | video_15_sec_ watched_actions | video_15_sec_ watched_actions | 120 |
| 114 | Metrics | video_30_sec_ watched_actions | The number of times your video played for at least 30 seconds,or for nearly its total length if it's shorter than 30 seconds.For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. | 117 |
| 115 | Metrics | video_avg_time_ watched_actions | The average time a video was played, including any time spent replaying the video for a single impression. | 2 |
| 116 | Metrics | video_continuous_2_ sec_watched_actions | video_continuous_2_ sec_watched_actions | |
| 117 | Metrics | video_p100_ watched_actions | The number of times your video was played at 100% of its length, including plays that skipped to this point. | 116 |
| 118 | Metrics | video_p25_ watched_actions | The number of times your video was played at 25% of its length, including plays that skipped to this point. | 151 |
| 119 | Metrics | video_p50_ watched_actions | The number of times your video was played at 50% of its length, including plays that skipped to this point. | 129 |
| 120 | Metrics | video_p75_ watched_actions | The number of times your video was played at 75% of its length, including plays that skipped to this point. | 121 |
| 121 | Metrics | video_p95_ watched_actions | The number of times your video was played at 95% of its length, including plays that skipped to this point. | 118 |
| 122 | Metrics | video_play_ actions | The number of times your video starts to play. This is counted for each impression of a video and excludes replays. This metric is in development. | 398 |
| 123 | Metrics | video_play_ curve_actions | A video-play based curve graph that illustrates the percentage of video plays that reached a given second. Entries 0 to 14 represent seconds 0 thru 14. Entries 15 to 17 represent second ranges [15 to 20), [20 to 25), and [25 to 30). Entries 18 to 20 represent second ranges [30 to 40), [40 to 50), and [50 to 60). Entry 21 represents plays over 60 seconds. | [100, 54, 39, 35, 34, 32, 31, 2, 2, 1, 1, 1, 1, 1, 1, 1, 1, 1, 0, 0, 0, 0] |
| 124 | Metrics | video_play_ retention_0_to_15s_ actions | video_play_ retention_0_to_ 15s_actions | |
| 125 | Metrics | video_play_ retention_20_to_ 60s_actions | video_play_ retention_20_to_ 60s_actions | |
| 126 | Metrics | video_play_ retention_graph_ actions | video_play_ retention_graph_ actions | |
| 127 | Metrics | video_time_ watched_actions | video_time_ watched_actions | |
| 128 | Metrics | website_ctr | The percentage of times people saw your ad and performed a link click. | 2.025783 |
| 129 | Metrics | website_purchase _roas | The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads. | |
| 130 | Metrics | wish_bid | wish_bid | |
| 131 | Electrik.AI | sha_id | Hashed primary key | 4d7a30ffb7e178 09271acabafbb50c269 4c14878f352013ca5b0c 997a777b454 |
| 132 | Electrik.AI | snapshot_dt | Date on which the data is captured | 2019-06-09 |
| 133 | Electrik.AI | etl_org | Organization Id | Electrik AI |
| 134 | Electrik.AI | etl_project | Project Id | PR000333 |
| 135 | Electrik.AI | etl_create_utc_ dttm | Record loaded/created Timestamp in UTC | 27-10-2020 22:49 |
| 136 | Electrik.AI | etl_update_utc_ dttm | Record Update Timestamp in UTC | 27-10-2020 22:49 |
| 137 | Electrik.AI | etl_start_utc_dttm | EAI Flow Start Timestamp in UTC | 27-10-2020 22:28 |
| 138 | Electrik.AI | etl_flow_nm | EAI Flow Code | AD_INSIGHT |
| 139 | Electrik.AI | etl_flow_ instance_id | EAI Flow Execution Instance Id | FL00AD-201909101 44445424196 |
| Index | Category | Electrik.AI Column Name | Description | Sample Value |
|---|---|---|---|---|
| 1 | Dimension | account_currency | Currency that is used by your ad account. | USD |
| 2 | Dimension | account_id | The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. | 1207858389393050 |
| 3 | Dimension | account_name | The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. | Electrik.AI |
| 4 | Metrics | action_values | The total value of all conversions attributed to your ads. | |
| 5 | Metrics | actions | The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions. | [action_type: video_view, value:139], [action_type: link_click, value:11], [action_type: landing_page _view, value:4] ,[action_ type:post_ engagement, value:150], [action_ type:page_ engagement, value:150] |
| 6 | Metrics | actions_link_ click | actions_ link_click | 11 |
| 7 | Metrics | actions_ post_engagement | actions_ post_engagement | 150 |
| 8 | Metrics | actions_ page_engagement | actions_ page_engagement | 150 |
| 9 | Metrics | actions_ video_view | actions_ video_view | 139 |
| 10 | Metrics | actions_ landing_page_view | actions_ landing_page_view | 4 |
| 11 | Metrics | ad_click_ actions | ad_click_ actions | |
| 12 | Dimension | ad_id | The unique ID of the ad you're viewing in reporting. | |
| 13 | Metrics | ad_impression_ actions | ad_impression_ actions | |
| 14 | Dimension | ad_name | The name of the ad you're viewing in reporting. | |
| 15 | Dimension | adset_id | The unique ID of the ad set you' re viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. | 23845273720 500700 |
| 16 | Dimension | adset_name | The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. | GA Interest Audience |
| 17 | Dimension | age_targeting | age_targeting | |
| 18 | Dimension | buying_type | The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. | AUCTION |
| 19 | Dimension | campaign_id | The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. | 2384527372 0480700 |
| 20 | Dimension | campaign_name | The name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. | Evergreen_EAI_ BrandAwareness |
| 21 | Metrics | canvas_avg_ view_percent | The average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. | |
| 22 | Metrics | canvas_avg_ view_time | The average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. | |
| 23 | Metrics | catalog_ segment_actions | The number of actions performed attributed to your ads promoting your catalog segment, broken down by action type. | |
| 24 | Metrics | catalog_ segment_value | The total value of all conversions from your catalog segment attributed to your ads. | |
| 25 | Metrics | catalog_segment_ value_mobile_ purchase_roas | The total return on ad spend (ROAS) from mobile app purchases for your catalog segment. | |
| 26 | Metrics | catalog_ segment_value _omni_purchase _roas | The total return on ad spend (ROAS) from all purchases for your catalog segment. | |
| 27 | Metrics | catalog_segment _value_website_ purchase_roas | The total return on ad spend (ROAS) from website purchases for your catalog segment. | |
| 28 | Metrics | clicks | The number of clicks on your ads. | 11 |
| 29 | Metrics | conversion_ values | conversion_ values | |
| 30 | Metrics | conversions | conversions | |
| 31 | Metrics | converted_ product_quantity | The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown. | |
| 32 | Metrics | converted_product_ value | The value of purchases recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown. | |
| 33 | Metrics | cost_per_15 _sec_video_view | cost_per_15 _sec_video_view | 0.038 |
| 34 | Metrics | cost_per_2_sec_ continuous_video_ view | cost_per _2_sec_continuous _video_view | |
| 35 | Metrics | cost_per_ action_type | The average cost of a relevant action. | [action_type: video_view, value: 0.032806],[action_ type:link_click, value:0.414545], [action_type: landing_page_ view, value: 1.14],[action_ type:post_ engagement, value:0.0304], [action_type: page_engagement, value:0.0304] |
| 36 | Metrics | cost_per_ action_type_ link_click | cost_per_ action_type_link _click | 0.414545 |
| 37 | Metrics | cost_per_ action_type _landing_page _view | cost_per _action_type _landing_page _view | 1.14 |
| 38 | Metrics | cost_per _action_type_ post_engagement | cost_per_ action_type_ post_engagement | 0.0304 |
| 39 | Metrics | cost_per _action_type_ page_engagement | cost_per_ action_type_page_ engagement | 0.0304 |
| 40 | Metrics | cost_per_action_ type_video_view | cost_per_action_ type_video_view | 0.032806 |
| 41 | Metrics | cost_per_ad_ click | cost_per_ad_ click | |
| 42 | Metrics | cost_per_ conversion | cost_per_ conversion | |
| 43 | Metrics | cost_per_dda_ countby_convs | cost_per_dda_ countby_convs | |
| 44 | Metrics | cost_per_inline_ link_click | The average cost of each inline link click. | 0.414545 |
| 45 | Metrics | cost_per_inline_ post_engagement | The average cost of each inline post engagement. | 0.414545 |
| 46 | Metrics | cost_per_one_ thousand_ad_ impression | cost_per_one_ thousand_ad_ impression | |
| 47 | Metrics | cost_per_outbound _click | The average cost for each outbound click. | 0.414545 |
| 48 | Metrics | cost_per_store_ visit_action | cost_per_store_ visit_action | |
| 49 | Metrics | cost_per_ thruplay | The average cost for each ThruPlay. This metric is in development. | 0.038 |
| 50 | Metrics | cost_per_unique_ action_type | The average cost of each unique action. This metric is estimated. | [action_ type:video_view, value:0.035077] ,[action_type: link_click, value:0.414545], [action_type: landing_page_view, value:1.14], [action_type:post_ engagement, value:0.034286], [action_type: page_engagement, value:0.034286] |
| 51 | Metrics | cost_per_unique_ action_type_ link_click | cost_per _unique_ action_type_ link_click | 0.414545 |
| 52 | Metrics | cost_per _unique_ action_type_ landing _page_view | cost_per_ unique_action_ type_video_view | 1.14 |
| 53 | Metrics | cost_per_unique_ action_type_ video_view | cost_ per_unique_ action_type_ post_engagement | 0.035077 |
| 54 | Metrics | cost_per _unique_action _type_post_ engagement | cost_per _unique_action _type_page_ engagement | 0.034286 |
| 55 | Metrics | cost_per_ unique_action_ type_page_ engagement | cost_per_ unique_action_ type_landing _page_view | 0.034286 |
| 56 | Metrics | cost_per_unique _click | The average cost for each unique click (all). This metric is estimated. | 0.414545 |
| 57 | Metrics | cost_per_ unique_inline_ link_click | The average cost of each unique inline link click. This metric is estimated. | 0.414545 |
| 58 | Metrics | cost_per_ unique_outbound_ click | The average cost for each unique outbound click. This metric is estimated. | 0.414545 |
| 59 | Metrics | cpc | The average cost for each click (all). | 0.414545 |
| 60 | Metrics | cpm | The average cost for 1,000 impressions. | 8.39779 |
| 61 | Metrics | cpp | The average cost to reach 1,000 people. This metric is estimated. | 9.519833 |
| 62 | Dimension | created_time | created_time | 29-07-2020 |
| 63 | Metrics | ctr | The percentage of times people saw your ad and performed a click (all). | 2.025783 |
| 64 | Dimension | date_start | The start date for your data. This is controlled by the date range you've selected for your reporting view. | 01-08-2020 |
| 65 | Dimension | date_stop | The end date for your data. This is controlled by the date range you've selected for your reporting view. | 01-08-2020 |
| 66 | Metrics | dda_countby _convs | dda_countby _convs | |
| 67 | Metrics | estimated_ad _recall_rate_lower _bound | estimated _ad_recall _rate_lower _bound | |
| 68 | Metrics | estimated_ad_recall_ rate_upper_bound | estimated_ad_recall_ rate_upper_bound | |
| 69 | Metrics | estimated_ad_ recallers_lower_bound | estimated_ad_ recallers_lower_bound | |
| 70 | Metrics | estimated_ad_ recallers_upper_bound | estimated_ad_ recallers_upper_bound | |
| 71 | Metrics | frequency | The average number of times each person saw your ad. This metric is estimated. | 1.133612 |
| 72 | Metrics | full_view_ impressions | The number of Full Views on your Page's posts as a result of your ad. | |
| 73 | Metrics | full_view_reach | The number of people who performed a Full View on your Page's post as a result of your ad. | |
| 74 | Dimension | gender_targeting | gender_targeting | |
| 75 | Metrics | impressions | The number of times your ads were on screen. | 543 |
| 76 | Metrics | inline_link_ click_ctr | The percentage of time people saw your ads and performed an inline link click. | 2.025783 |
| 77 | Metrics | inline_link _clicks | The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window. | 11 |
| 78 | Metrics | inline_post_ engagement | The total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window. | 11 |
| 79 | Metrics | instant_experience _clicks_to_open | instant_experience _clicks_to_open | |
| 80 | Metrics | instant_experience _clicks_to_start | instant_experience _clicks_to_start | |
| 81 | Metrics | instant_experience _outbound_clicks | instant_experience _outbound_clicks | |
| 82 | Metrics | interactive_ component_tap | interactive_ component_tap | |
| 83 | Dimension | labels | labels | |
| 84 | Dimension | location | location | |
| 85 | Metrics | mobile_app_ purchase_roas | The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event. | |
| 86 | Dimension | objective | The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. | LINK_CLICKS |
| 87 | Metrics | outbound_clicks | The number of clicks on links that take people off Facebook-owned properties. | 11 |
| 88 | Metrics | outbound_clicks _ctr | The percentage of times people saw your ad and performed an outbound click. | 2.025783 |
| 89 | Metrics | purchase_roas | The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads. | |
| 90 | Metrics | qualifying_question _qualify_answer_rate | qualifying_question _qualify_answer_rate | |
| 91 | Metrics | reach | The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated. | 479 |
| 92 | Metrics | social_spend | The total amount you've spent so far for your ads showed with social information. (ex: Jane Doe likes this). | 0 |
| 93 | Metrics | spend | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated. | 4.56 |
| 94 | Metrics | store_visit_ actions | store_visit_ actions | [action_type: store_visit, value:0] |
| 95 | Metrics | unique_actions | The number of people who took an action that was attributed to your ads. This metric is estimated. | [action_type: video_view, value: 130],[action_type: link_click, value: 11],[action_type: landing_page_view, value:4],[action_ type:post_engagement, value:133],[action_ type:page_engagement, value:133] |
| 96 | Metrics | unique_actions_ link_click | unique_actions_ link_click | 11 |
| 97 | Metrics | unique_actions_ landing_page_view | unique_actions_ landing_page_view | 4 |
| 98 | Metrics | unique_actions_ post_engagement | unique_actions_ post_engagement | 133 |
| 99 | Metrics | unique_actions_ page_engagement | unique_actions_ page_engagement | 133 |
| 100 | Metrics | unique_actions_ video_view | unique_actions_ video_view | 130 |
| 101 | Metrics | unique_clicks | The number of people who performed a click (all). This metric is estimated. | 11 |
| 102 | Metrics | unique_ctr | The percentage of people who saw your ad and performed a unique click (all). This metric is estimated. | 2.296451 |
| 103 | Metrics | unique_inline_ link_click_ctr | The percentage of times people saw your ad and performed a link click. Inline click-through rate uses a fixed 1-day -click attribution window. This metric is estimated. | 2.296451 |
| 104 | Metrics | unique_inline_ link_clicks | The number of people who performed an inline link click. This metric is estimated. | 11 |
| 105 | Metrics | unique_link_clicks _ctr | The percentage of people who saw your ad and performed a link click. This metric is estimated. | 2.296451 |
| 106 | Metrics | unique_outbound_ clicks | The number of people who performed an outbound click. This metric is estimated. | 11 |
| 107 | Metrics | unique_outbound _clicks_ctr | The percentage of people who saw your ad and performed an outbound click. This metric is estimated. | 2.296451 |
| 108 | Metrics | unique_video_ view_15_sec | unique_video_ view_15_sec | 111 |
| 109 | Metrics | updated_time | updated_time | 03-08-2020 |
| 110 | Metrics | video_15_sec_ watched_actions | video_15_sec_ watched_actions | 120 |
| 111 | Metrics | video_30_sec_ watched_actions | The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. | 117 |
| 112 | Metrics | video_avg_time_ watched_actions | The average time a video was played, including any time spent replaying the video for a single impression. | 2 |
| 113 | Metrics | video_continuous_2 _sec_watched_actions | video_continuous_2_ sec_watched_actions | |
| 114 | Metrics | video_p100_ watched_actions | The number of times your video was played at 100% of its length, including plays that skipped to this point. | 116 |
| 115 | Metrics | video_p25_ watched_actions | The number of times your video was played at 25% of its length, including plays that skipped to this point. | 151 |
| 116 | Metrics | video_p50_ watched_actions | The number of times your video was played at 50% of its length, including plays that skipped to this point. | 129 |
| 117 | Metrics | video_p75_ watched_actions | The number of times your video was played at 75% of its length, including plays that skipped to this point. | 121 |
| 118 | Metrics | video_p95_ watched_actions | The number of times your video was played at 95% of its length, including plays that skipped to this point. | 118 |
| 119 | Metrics | video_play_actions | The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development. | 398 |
| 120 | Metrics | video_play_ curve_actions | A video-play based curve graph that illustrates the percentage of video plays that reached a given second. Entries 0 to 14 represent seconds 0 thru 14. Entries 15 to 17 represent second ranges [15 to 20), [20 to 25), and [25 to 30). Entries 18 to 20 represent second ranges [30 to 40), [40 to 50), and [50 to 60). Entry 21 represents plays over 60 seconds. | |
| 121 | Metrics | video_play_retention _0_to_15s_actions | video_play_retention _0_to_15s_actions | |
| 122 | Metrics | video_play_retention _20_to_60s_actions | video_play_retention _20_to_60s_actions | |
| 123 | Metrics | video_play_retention_ graph_actions | video_play_retention_ graph_actions | |
| 124 | Metrics | video_time_ watched_actions | video_time_ watched_actions | |
| 125 | Metrics | website_ctr | The percentage of times people saw your ad and performed a link click. | 2.025783 |
| 126 | Metrics | website_purchase_roas | The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads. | |
| 127 | Electrik.AI | sha_id | Hashed primary key | 4d7a30ffb7e17809271 acabafbb50c2694c14878f35 2013ca5b0c997a777b454 |
| 128 | Electrik.AI | snapshot_dt | Date on which the data is captured | 2019-06-09 |
| 129 | Electrik.AI | etl_org | Organization Id | Electrik AI |
| 130 | Electrik.AI | etl_project | Project Id | PR000333 |
| 131 | Electrik.AI | etl_create_utc_dttm | Record loaded/created Timestamp in UTC | 27-10-2020 22:49 |
| 132 | Electrik.AI | etl_update_utc_dttm | Record Update Timestamp in UTC | 27-10-2020 22:49 |
| 133 | Electrik.AI | etl_start_ utc_dttm | EAI Flow Start Timestamp in UTC | 27-10-2020 22:28 |
| 134 | Electrik.AI | etl_flow_nm | EAI Flow Code | ADSET_ INSIGHT |
| 135 | Electrik.AI | etl_flow_ instance_id | EAI Flow Execution Instance Id | FL00AD-20190 910144445424196 |
| Index | Category | Electrik.AI Column Name | Description | Sample Value |
|---|---|---|---|---|
| 1 | Dimension | account_currency | Currency that is used by your ad account. | USD |
| 2 | Dimension | account_id | The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. | 120785838 9393050 |
| 3 | Dimension | account_name | The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. | Electrik.AI |
| 4 | Metrics | action_values | The total value of all conversions attributed to your ads. | |
| 5 | Metrics | actions | The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions. | [action_type: video_view, value:139], [action_type: link_click, value:11], [action_type: landing_page _view, value:4], [action_type:post_ engagement, value:150], [action_ type:page_ engagement, value:150] |
| 6 | Metrics | actions_link _click | actions_ link_click | 11 |
| 7 | Metrics | actions_landing _page_view | actions_landing _page_view | 4 |
| 8 | Metrics | actions_post_ engagement | actions_post_ engagement | 150 |
| 9 | Metrics | actions_page_ engagement | actions_page_ engagement | 150 |
| 10 | Metrics | actions_video _view | actions_video _view | 139 |
| 11 | Metrics | ad_click_ actions | ad_click_ actions | |
| 12 | Dimension | ad_id | The unique ID of the ad you're viewing in reporting. | |
| 13 | Metrics | ad_impression_ actions | ad_impression_ actions | |
| 14 | Dimension | ad_name | The name of the ad you're viewing in reporting. | |
| 15 | Dimension | adset_id | The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. | |
| 16 | Dimension | adset_name | The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. | |
| 17 | Dimension | age_targeting | age_targeting | |
| 18 | Metrics | auction_bid | auction_bid | 0 |
| 19 | Metrics | auction_ competitiveness | auction_ competitiveness | 0 |
| 20 | Metrics | auction_max_ competitor_bid | auction_max_ competitor_bid | 0 |
| 21 | Dimension | buying_type | The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. | AUCTION |
| 22 | Dimension | campaign_id | The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. | 238452737 20480700 |
| 23 | Dimension | campaign_name | The name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. | Evergreen_EAI _BrandAwareness |
| 24 | Metrics | canvas_avg_ view_percent | The average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. | |
| 25 | Metrics | canvas_avg_ view_time | The average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. | |
| 26 | Metrics | catalog_segment _actions | The number of actions performed attributed to your ads promoting your catalog segment, broken down by action type. | |
| 27 | Metrics | catalog_segment _value | The total value of all conversions from your catalog segment attributed to your ads. | |
| 28 | Metrics | catalog_segment _value_mobile_ purchase_roas | The total return on ad spend (ROAS) from mobile app purchases for your catalog segment. | |
| 29 | Metrics | catalog_segment_ value_omni_purchase _roas | The total return on ad spend (ROAS) from all purchases for your catalog segment. | |
| 30 | Metrics | catalog_segment _value_website _purchase_roas | The total return on ad spend (ROAS) from website purchases for your catalog segment. | |
| 31 | Metrics | clicks | The number of clicks on your ads. | 11 |
| 32 | Metrics | conversion_ values | conversion_ values | |
| 33 | Metrics | conversions | conversions | |
| 34 | Metrics | converted_product _quantity | The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown. | |
| 35 | Metrics | converted_ product_value | The value of purchases recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown. | |
| 36 | Metrics | cost_per_15 _sec_video_view | cost_per_15_ sec_video_view | 0.038 |
| 37 | Metrics | cost_per_2_sec_ continuous_video _view | cost_per_2_sec_ continuous_video _view | |
| 38 | Metrics | cost_per_ action_type | The average cost of a relevant action. | [action_type: video_view, value:0.032806] ,[action_type :link_click, value:0.414545], [action_type: landing_page _view,value: 1.14],[action _type:post _engagement, value:0.0304], [action_type: page_engagement, value:0.0304] |
| 39 | Metrics | cost_per_ action_type_ link_click | cost_per_action _type_link_click | 0.414545 |
| 40 | Metrics | cost_per_action _type_landing_page _view | cost_per_action _type_landing_page _view | 1.14 |
| 41 | Metrics | cost_per_action _type_post _engagement | cost_per_action _type_post _engagement | 0.0304 |
| 42 | Metrics | cost_per _action_type_ page_engagement | cost_per_ action_type_ page_engagement | 0.0304 |
| 43 | Metrics | cost_per _action_type_ video_view | cost_per _action_type_ video_view | 0.032806 |
| 44 | Metrics | cost_per_ ad_click | cost_per_ ad_click | |
| 45 | Metrics | cost_per_ conversion | cost_per_ conversion | |
| 46 | Metrics | cost_per_dda _countby_convs | cost_per_dda _countby_convs | |
| 47 | Metrics | cost_per_inline _link_click | The average cost of each inline link click. | 0.414545 |
| 48 | Metrics | cost_per_inline _post_engagement | The average cost of each inline post engagement. | 0.414545 |
| 49 | Metrics | cost_per_one_ thousand_ad_ impression | cost_per_one_ thousand_ad_ impression | |
| 50 | Metrics | cost_per_ outbound_click | The average cost for each outbound click. | 0.414545 |
| 51 | Metrics | cost_per_ store_visit_ action | cost_per_ store_visit_ action | |
| 52 | Metrics | cost_per_ thruplay | The average cost for each ThruPlay. This metric is in development. | 0.038 |
| 53 | Metrics | cost_per_unique _action_type | The average cost of each unique action. This metric is estimated. | [action_type: video_view, value:0.035077], [action_type: link_click, value:0.414545], [action_type: landing_page _view, value: 1.14],[action _type:post_ engagement, value:0.034286], [action_type: page_engagement, value:0.034286] |
| 54 | Metrics | cost_per_ unique_action_ type_link_click | cost_per_ unique_action_ type_link_click | 0.414545 |
| 55 | Metrics | cost_per_unique _action_type_ landing_page_view | cost_per_unique _action_type_ video_view | 1.14 |
| 56 | Metrics | cost_per_unique _action_type_video _view | cost_per_ unique_action_ type_post_ engagement | 0.035077 |
| 57 | Metrics | cost_per_ unique_action_ type_post_ engagement | cost_per_ unique_action_ type_page_ engagement | 0.034286 |
| 58 | Metrics | cost_per_unique _action_type_page _engagement | cost_per_ unique_action_ type_landing_ page_view | 0.034286 |
| 59 | Metrics | cost_per_ unique_click | The average cost for each unique click (all). This metric is estimated. | 0.414545 |
| 60 | Metrics | cost_per_ unique_inline_ link_click | The average cost of each unique inline link click. This metric is estimated. | 0.414545 |
| 61 | Metrics | cost_per_ unique_outbound_ click | The average cost for each unique outbound click. This metric is estimated. | 0.414545 |
| 62 | Metrics | cpc | The average cost for each click (all). | 00-01-1900 |
| 63 | Metrics | cpm | The average cost for 1,000 impressions. | 8.39779 |
| 64 | Metrics | cpp | The average cost to reach 1,000 people. This metric is estimated. | 09-01-1900 |
| 65 | Metrics | created_time | created_time | 29-07-2020 |
| 66 | Metrics | ctr | The percentage of times people saw your ad and performed a click (all). | 2.025783 |
| 67 | Dimension | date_start | The start date for your data. This is controlled by the date range you've selected for your reporting view. | 01-08-2020 |
| 68 | Dimension | date_stop | The end date for your data. This is controlled by the date range you've selected for your reporting view. | 01-08-2020 |
| 69 | Metrics | dda_countby_convs | dda_countby_convs | |
| 70 | Metrics | estimated_ad_recall _rate_lower_bound | estimated_ad_recall _rate_lower_bound | |
| 71 | Metrics | estimated_ad_recall _rate_upper_bound | estimated_ad_recall _rate_upper_bound | |
| 72 | Metrics | estimated_ad_ recallers_lower_bound | estimated_ad_ recallers_lower_bound | |
| 73 | Metrics | estimated_ad_ recallers_upper_bound | estimated_ad_ recallers_upper_bound | |
| 74 | Metrics | frequency | The average number of times each person saw your ad. This metric is estimated. | 1.133612 |
| 75 | Metrics | full_view_ impressions | The number of Full Views on your Page's posts as a result of your ad. | |
| 76 | Metrics | full_view_reach | The number of people who performed a Full View on your Page's post as a result of your ad. | |
| 77 | Metrics | gender_targeting | gender_targeting | |
| 78 | Metrics | impressions | The number of times your ads were on screen. | 543 |
| 79 | Metrics | inline_link_ click_ctr | The percentage of time people saw your ads and performed an inline link click. | 2.025783 |
| 80 | Metrics | inline_link_ clicks | The number of clicks on links to select destinations or experiences, on or off Facebook- owned properties. Inline link clicks use a fixed 1-day-click attribution window. | 11 |
| 81 | Metrics | inline_post_ engagement | The total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window. | 11 |
| 82 | Metrics | instant_experience_ clicks_to_open | instant_experience_ clicks_to_open | |
| 83 | Metrics | instant_experience_ clicks_to_start | instant_experience_ clicks_to_start | |
| 84 | Metrics | instant_experience _outbound_clicks | instant_experience _outbound_clicks | |
| 85 | Metrics | interactive_ component_tap | interactive_ component_tap | |
| 86 | Dimension | labels | labels | |
| 87 | Dimension | location | location | |
| 88 | Metrics | mobile_app_ purchase_roas | The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event. | |
| 89 | Dimension | objective | The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. | LINK_CLICKS |
| 90 | Metrics | outbound_clicks | The number of clicks on links that take people off Facebook-owned properties. | 11 |
| 91 | Metrics | outbound_clicks_ctr | The percentage of times people saw your ad and performed an outbound click. | 2.025783 |
| 92 | Metrics | purchase_roas | The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads. | |
| 93 | Metrics | qualifying_question _qualify_answer_rate | qualifying_question _qualify_answer_rate | |
| 94 | Metrics | reach | The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated. | 479 |
| 95 | Metrics | social_spend | The total amount you've spent so far for your ads showed with social information. (ex: Jane Doe likes this). | 0 |
| 96 | Metrics | spend | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated. | 4.56 |
| 97 | Metrics | store_visit_ actions | store_visit_ actions | [action_type: store_visit, value:0] |
| 98 | Metrics | unique_actions | The number of people who took an action that was attributed to your ads. This metric is estimated. | [action_type: video_view, value:130], [action_type: link_click, value:11], [action_type: landing_page _view, value:4], [action_type: post_engagement, value:133], [action_type: page_engagement, value:133] |
| 99 | Metrics | unique_clicks | The number of people who performed a click (all). This metric is estimated. | 11 |
| 100 | Metrics | unique_actions_ link_click | unique_actions_ link_click | 11 |
| 101 | Metrics | unique_actions_ landing_page_view | unique_actions_ landing_page_view | 4 |
| 102 | Metrics | unique_actions_ post_engagement | unique_actions_ post_engagement | 133 |
| 103 | Metrics | unique_actions_ page_engagement | unique_actions_ page_engagement | 133 |
| 104 | Metrics | unique_actions_ video_view | unique_actions_ video_view | 130 |
| 105 | Metrics | unique_ctr | The percentage of people who saw your ad and performed a unique click (all). This metric is estimated. | 2.296451 |
| 106 | Metrics | unique_inline_ link_click_ctr | The percentage of times people saw your ad and performed a link click. Inline click-through rate uses a fixed 1-day-click attribution window. This metric is estimated. | 2.296451 |
| 107 | Metrics | unique_inline_ link_clicks | The number of people who performed an inline link click. This metric is estimated. | 11 |
| 108 | Metrics | unique_link_ clicks_ctr | The percentage of people who saw your ad and performed a link click. This metric is estimated. | 2.296451 |
| 109 | Metrics | unique_outbound _clicks | The number of people who performed an outbound click. This metric is estimated. | 11-01-1900 |
| 110 | Metrics | unique_outbound_ clicks_ctr | The percentage of people who saw your ad and performed an outbound click. This metric is estimated. | 2.296451 |
| 111 | Metrics | unique_video _view_15_sec | unique_video _view_15_sec | 111 |
| 112 | Dimension | updated_time | updated_time | 03-08-2020 |
| 113 | Metrics | video_15_sec_ watched_actions | video_15_sec_ watched_actions | 120 |
| 114 | Metrics | video_30_sec_ watched_actions | The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. | 117 |
| 115 | Metrics | video_avg_time_ watched_actions | The average time a video was played, including any time spent replaying the video for a single impression. | 2 |
| 116 | Metrics | video_continuous_ 2_sec_watched_actions | video_continuous_ 2_sec_watched_actions | |
| 117 | Metrics | video_p100_ watched_actions | The number of times your video was played at 100% of its length, including plays that skipped to this point. | 116 |
| 118 | Metrics | video_p25_watched _actions | The number of times your video was played at 25% of its length, including plays that skipped to this point. | 151 |
| 119 | Metrics | video_p50_ watched_actions | The number of times your video was played at 50% of its length, including plays that skipped to this point. | 129 |
| 120 | Metrics | video_p75_ watched_actions | The number of times your video was played at 75% of its length, including plays that skipped to this point. | 121 |
| 121 | Metrics | video_p95_ watched_actions | The number of times your video was played at 95% of its length, including plays that skipped to this point. | 118 |
| 122 | Metrics | video_play_ actions | The number of times your video starts to play. This is counted for each impression of a video and excludes replays. This metric is in development. | 398 |
| 123 | Metrics | video_play_curve _actions | A video-play based curve graph that illustrates the percentage of video plays that reached a given second. Entries 0 to 14 represent seconds 0 thru 14. Entries 15 to 17 represent second ranges [15 to 20), [20 to 25), and [25 to 30). Entries 18 to 20 represent second ranges [30 to 40), [40 to 50), and [50 to 60). Entry 21 represents plays over 60 seconds. | |
| 124 | Metrics | video_play_retention _0_to_15s_actions | video_play_retention _0_to_15s_actions | |
| 125 | Metrics | video_play_retention_ 20_to_60s_actions | video_play_retention_ 20_to_60s_actions | |
| 126 | Metrics | video_play_retention_ graph_actions | video_play_retention_ graph_actions | |
| 127 | Metrics | video_time_ watched_actions | video_time_ watched_actions | |
| 128 | Metrics | website_ctr | The percentage of times people saw your ad and performed a link click. | 1900-01-02 |
| 129 | Metrics | website_purchase _roas | The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads. | |
| 130 | Metrics | wish_bid | wish_bid | 0 |
| 131 | Electrik.AI | sha_id | Hashed primary key | 4d7a30ffb7e178 09271acabafbb50c2 694c14878f352013 ca5b0c997a777b454 |
| 132 | Electrik.AI | snapshot_dt | Date on which the data is captured | 43625 |
| 133 | Electrik.AI | etl_org | Organization Id | Electrik AI |
| 134 | Electrik.AI | etl_project | Project Id | PR000333 |
| 135 | Electrik.AI | etl_create_utc_dttm | Record loaded/created Timestamp in UTC | 27-10-2020 22:49 |
| 136 | Electrik.AI | etl_update_utc_dttm | Record Update Timestamp in UTC | 27-10-2020 22:49 |
| 137 | Electrik.AI | etl_start_utc_dttm | EAI Flow Start Timestamp in UTC | 27-10-2020 22:28 |
| 138 | Electrik.AI | etl_flow_nm | EAI Flow Code | CAMPAIGN_ INSIGHT |
| 139 | Electrik.AI | etl_flow_ instance_id | EAI Flow Execution Instance Id | FL00AD-20190 910144445424196 |
| Index | Category | Electrik.AI Column Name | Description | Sample Value |
|---|---|---|---|---|
| 1 | Dimension | account_currency | Currency that is used by your ad account. | USD |
| 2 | Dimension | account_id | The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. | 120785838 9393050 |
| 3 | Dimension | account_name | The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing. | Electrik.AI |
| 4 | Metrics | action_values | The total value of all conversions attributed to your ads. | |
| 5 | Metrics | actions | The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions. | [action_type: video_view, value:139], [action_type: link_click, value:11], [action_type: landing_page _view, value:4], [action_type:post_ engagement, value:150], [action_ type:page_ engagement, value:150] |
| 6 | Metrics | actions_link _click | actions_ link_click | 11 |
| 7 | Metrics | actions_landing _page_view | actions_landing _page_view | 4 |
| 8 | Metrics | actions_post_ engagement | actions_post_ engagement | 150 |
| 9 | Metrics | actions_page_ engagement | actions_page_ engagement | 150 |
| 10 | Metrics | actions_video _view | actions_video _view | 139 |
| 11 | Metrics | ad_click_ actions | ad_click_ actions | |
| 12 | Dimension | ad_id | The unique ID of the ad you're viewing in reporting. | |
| 13 | Metrics | ad_impression_ actions | ad_impression_ actions | |
| 14 | Dimension | ad_name | The name of the ad you're viewing in reporting. | |
| 15 | Dimension | adset_id | The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. | |
| 16 | Dimension | adset_name | The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting. | |
| 17 | Dimension | age_targeting | age_targeting | |
| 18 | Metrics | auction_bid | auction_bid | 0 |
| 19 | Metrics | auction_ competitiveness | auction_ competitiveness | 0 |
| 20 | Metrics | auction_max_ competitor_bid | auction_max_ competitor_bid | 0 |
| 21 | Dimension | buying_type | The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level. | AUCTION |
| 22 | Dimension | campaign_id | The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. | 238452737 20480700 |
| 23 | Dimension | campaign_name | The name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads. | Evergreen_EAI _BrandAwareness |
| 24 | Metrics | canvas_avg_ view_percent | The average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. | |
| 25 | Metrics | canvas_avg_ view_time | The average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more. | |
| 26 | Metrics | catalog_segment _actions | The number of actions performed attributed to your ads promoting your catalog segment, broken down by action type. | |
| 27 | Metrics | catalog_segment _value | The total value of all conversions from your catalog segment attributed to your ads. | |
| 28 | Metrics | catalog_segment _value_mobile_ purchase_roas | The total return on ad spend (ROAS) from mobile app purchases for your catalog segment. | |
| 29 | Metrics | catalog_segment_ value_omni_purchase _roas | The total return on ad spend (ROAS) from all purchases for your catalog segment. | |
| 30 | Metrics | catalog_segment _value_website _purchase_roas | The total return on ad spend (ROAS) from website purchases for your catalog segment. | |
| 31 | Metrics | clicks | The number of clicks on your ads. | 11 |
| 32 | Metrics | conversion_ values | conversion_ values | |
| 33 | Metrics | conversions | conversions | |
| 34 | Metrics | converted_product _quantity | The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown. | |
| 35 | Metrics | converted_ product_value | The value of purchases recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown. | |
| 36 | Metrics | cost_per_15 _sec_video_view | cost_per_15_ sec_video_view | 0.038 |
| 37 | Metrics | cost_per_2_sec_ continuous_video _view | cost_per_2_sec_ continuous_video _view | |
| 38 | Metrics | cost_per_ action_type | The average cost of a relevant action. | [action_type: video_view, value:0.032806] ,[action_type :link_click, value:0.414545], [action_type: landing_page _view,value: 1.14],[action _type:post _engagement, value:0.0304], [action_type: page_engagement, value:0.0304] |
| 39 | Metrics | cost_per_ action_type_ link_click | cost_per_action _type_link_click | 0.414545 |
| 40 | Metrics | cost_per_action _type_landing_page _view | cost_per_action _type_landing_page _view | 1.14 |
| 41 | Metrics | cost_per_action _type_post _engagement | cost_per_action _type_post _engagement | 0.0304 |
| 42 | Metrics | cost_per _action_type_ page_engagement | cost_per_ action_type_ page_engagement | 0.0304 |
| 43 | Metrics | cost_per _action_type_ video_view | cost_per _action_type_ video_view | 0.032806 |
| 44 | Metrics | cost_per_ ad_click | cost_per_ ad_click | |
| 45 | Metrics | cost_per_ conversion | cost_per_ conversion | |
| 46 | Metrics | cost_per_dda _countby_convs | cost_per_dda _countby_convs | |
| 47 | Metrics | cost_per_inline _link_click | The average cost of each inline link click. | 0.414545 |
| 48 | Metrics | cost_per_inline _post_engagement | The average cost of each inline post engagement. | 0.414545 |
| 49 | Metrics | cost_per_one_ thousand_ad_ impression | cost_per_one_ thousand_ad_ impression | |
| 50 | Metrics | cost_per_ outbound_click | The average cost for each outbound click. | 0.414545 |
| 51 | Metrics | cost_per_ store_visit_ action | cost_per_ store_visit_ action | |
| 52 | Metrics | cost_per_ thruplay | The average cost for each ThruPlay. This metric is in development. | 0.038 |
| 53 | Metrics | cost_per_unique _action_type | The average cost of each unique action. This metric is estimated. | [action_type: video_view, value:0.035077], [action_type: link_click, value:0.414545], [action_type: landing_page _view, value: 1.14],[action _type:post_ engagement, value:0.034286], [action_type: page_engagement, value:0.034286] |
| 54 | Metrics | cost_per_ unique_action_ type_link_click | cost_per_ unique_action_ type_link_click | 0.414545 |
| 55 | Metrics | cost_per_unique _action_type_ landing_page_view | cost_per_unique _action_type_ video_view | 1.14 |
| 56 | Metrics | cost_per_unique _action_type_video _view | cost_per_ unique_action_ type_post_ engagement | 0.035077 |
| 57 | Metrics | cost_per_ unique_action_ type_post_ engagement | cost_per_ unique_action_ type_page_ engagement | 0.034286 |
| 58 | Metrics | cost_per_unique _action_type_page _engagement | cost_per_ unique_action_ type_landing_ page_view | 0.034286 |
| 59 | Metrics | cost_per_ unique_click | The average cost for each unique click (all). This metric is estimated. | 0.414545 |
| 60 | Metrics | cost_per_ unique_inline_ link_click | The average cost of each unique inline link click. This metric is estimated. | 0.414545 |
| 61 | Metrics | cost_per_ unique_outbound_ click | The average cost for each unique outbound click. This metric is estimated. | 0.414545 |
| 62 | Metrics | cpc | The average cost for each click (all). | 00-01-1900 |
| 63 | Metrics | cpm | The average cost for 1,000 impressions. | 8.39779 |
| 64 | Metrics | cpp | The average cost to reach 1,000 people. This metric is estimated. | 09-01-1900 |
| 65 | Metrics | created_time | created_time | 29-07-2020 |
| 66 | Metrics | ctr | The percentage of times people saw your ad and performed a click (all). | 2.025783 |
| 67 | Dimension | date_start | The start date for your data. This is controlled by the date range you've selected for your reporting view. | 01-08-2020 |
| 68 | Dimension | date_stop | The end date for your data. This is controlled by the date range you've selected for your reporting view. | 01-08-2020 |
| 69 | Metrics | dda_countby_convs | dda_countby_convs | |
| 70 | Metrics | estimated_ad_recall _rate_lower_bound | estimated_ad_recall _rate_lower_bound | |
| 71 | Metrics | estimated_ad_recall _rate_upper_bound | estimated_ad_recall _rate_upper_bound | |
| 72 | Metrics | estimated_ad_ recallers_lower_bound | estimated_ad_ recallers_lower_bound | |
| 73 | Metrics | estimated_ad_ recallers_upper_bound | estimated_ad_ recallers_upper_bound | |
| 74 | Metrics | frequency | The average number of times each person saw your ad. This metric is estimated. | 1.133612 |
| 75 | Metrics | full_view_ impressions | The number of Full Views on your Page's posts as a result of your ad. | |
| 76 | Metrics | full_view_reach | The number of people who performed a Full View on your Page's post as a result of your ad. | |
| 77 | Metrics | gender_targeting | gender_targeting | |
| 78 | Metrics | impressions | The number of times your ads were on screen. | 543 |
| 79 | Metrics | inline_link_ click_ctr | The percentage of time people saw your ads and performed an inline link click. | 2.025783 |
| 80 | Metrics | inline_link_ clicks | The number of clicks on links to select destinations or experiences, on or off Facebook- owned properties. Inline link clicks use a fixed 1-day-click attribution window. | 11 |
| 81 | Metrics | inline_post_ engagement | The total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window. | 11 |
| 82 | Metrics | instant_experience_ clicks_to_open | instant_experience_ clicks_to_open | |
| 83 | Metrics | instant_experience_ clicks_to_start | instant_experience_ clicks_to_start | |
| 84 | Metrics | instant_experience _outbound_clicks | instant_experience _outbound_clicks | |
| 85 | Metrics | interactive_ component_tap | interactive_ component_tap | |
| 86 | Dimension | labels | labels | |
| 87 | Dimension | location | location | |
| 88 | Metrics | mobile_app_ purchase_roas | The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event. | |
| 89 | Dimension | objective | The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases. | LINK_CLICKS |
| 90 | Metrics | outbound_clicks | The number of clicks on links that take people off Facebook-owned properties. | 11 |
| 91 | Metrics | outbound_clicks_ctr | The percentage of times people saw your ad and performed an outbound click. | 2.025783 |
| 92 | Metrics | purchase_roas | The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads. | |
| 93 | Metrics | qualifying_question _qualify_answer_rate | qualifying_question _qualify_answer_rate | |
| 94 | Metrics | reach | The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated. | 479 |
| 95 | Metrics | social_spend | The total amount you've spent so far for your ads showed with social information. (ex: Jane Doe likes this). | 0 |
| 96 | Metrics | spend | The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated. | 4.56 |
| 97 | Metrics | store_visit_ actions | store_visit_ actions | [action_type: store_visit, value:0] |
| 98 | Metrics | unique_actions | The number of people who took an action that was attributed to your ads. This metric is estimated. | [action_type: video_view, value:130], [action_type: link_click, value:11], [action_type: landing_page _view, value:4], [action_type: post_engagement, value:133], [action_type: page_engagement, value:133] |
| 99 | Metrics | unique_clicks | The number of people who performed a click (all). This metric is estimated. | 11 |
| 100 | Metrics | unique_actions_ link_click | unique_actions_ link_click | 11 |
| 101 | Metrics | unique_actions_ landing_page_view | unique_actions_ landing_page_view | 4 |
| 102 | Metrics | unique_actions_ post_engagement | unique_actions_ post_engagement | 133 |
| 103 | Metrics | unique_actions_ page_engagement | unique_actions_ page_engagement | 133 |
| 104 | Metrics | unique_actions_ video_view | unique_actions_ video_view | 130 |
| 105 | Metrics | unique_ctr | The percentage of people who saw your ad and performed a unique click (all). This metric is estimated. | 2.296451 |
| 106 | Metrics | unique_inline_ link_click_ctr | The percentage of times people saw your ad and performed a link click. Inline click-through rate uses a fixed 1-day-click attribution window. This metric is estimated. | 2.296451 |
| 107 | Metrics | unique_inline_ link_clicks | The number of people who performed an inline link click. This metric is estimated. | 11 |
| 108 | Metrics | unique_link_ clicks_ctr | The percentage of people who saw your ad and performed a link click. This metric is estimated. | 2.296451 |
| 109 | Metrics | unique_outbound _clicks | The number of people who performed an outbound click. This metric is estimated. | 11-01-1900 |
| 110 | Metrics | unique_outbound_ clicks_ctr | The percentage of people who saw your ad and performed an outbound click. This metric is estimated. | 2.296451 |
| 111 | Metrics | unique_video _view_15_sec | unique_video _view_15_sec | 111 |
| 112 | Dimension | updated_time | updated_time | 03-08-2020 |
| 113 | Metrics | video_15_sec_ watched_actions | video_15_sec_ watched_actions | 120 |
| 114 | Metrics | video_30_sec_ watched_actions | The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. | 117 |
| 115 | Metrics | video_avg_time_ watched_actions | The average time a video was played, including any time spent replaying the video for a single impression. | 2 |
| 116 | Metrics | video_continuous_ 2_sec_watched_actions | video_continuous_ 2_sec_watched_actions | |
| 117 | Metrics | video_p100_ watched_actions | The number of times your video was played at 100% of its length, including plays that skipped to this point. | 116 |
| 118 | Metrics | video_p25_watched _actions | The number of times your video was played at 25% of its length, including plays that skipped to this point. | 151 |
| 119 | Metrics | video_p50_ watched_actions | The number of times your video was played at 50% of its length, including plays that skipped to this point. | 129 |
| 120 | Metrics | video_p75_ watched_actions | The number of times your video was played at 75% of its length, including plays that skipped to this point. | 121 |
| 121 | Metrics | video_p95_ watched_actions | The number of times your video was played at 95% of its length, including plays that skipped to this point. | 118 |
| 122 | Metrics | video_play_ actions | The number of times your video starts to play. This is counted for each impression of a video and excludes replays. This metric is in development. | 398 |
| 123 | Metrics | video_play_curve _actions | A video-play based curve graph that illustrates the percentage of video plays that reached a given second. Entries 0 to 14 represent seconds 0 thru 14. Entries 15 to 17 represent second ranges [15 to 20), [20 to 25), and [25 to 30). Entries 18 to 20 represent second ranges [30 to 40), [40 to 50), and [50 to 60). Entry 21 represents plays over 60 seconds. | |
| 124 | Metrics | video_play_retention _0_to_15s_actions | video_play_retention _0_to_15s_actions | |
| 125 | Metrics | video_play_retention_ 20_to_60s_actions | video_play_retention_ 20_to_60s_actions | |
| 126 | Metrics | video_play_retention_ graph_actions | video_play_retention_ graph_actions | |
| 127 | Metrics | video_time_ watched_actions | video_time_ watched_actions | |
| 128 | Metrics | website_ctr | The percentage of times people saw your ad and performed a link click. | 1900-01-02 |
| 129 | Metrics | website_purchase _roas | The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads. | |
| 130 | Metrics | wish_bid | wish_bid | 0 |
| 131 | Electrik.AI | sha_id | Hashed primary key | 4d7a30ffb7e178 09271acabafbb50c2 694c14878f352013 ca5b0c997a777b454 |
| 132 | Electrik.AI | snapshot_dt | Date on which the data is captured | 43625 |
| 133 | Electrik.AI | etl_org | Organization Id | Electrik AI |
| 134 | Electrik.AI | etl_project | Project Id | PR000333 |
| 135 | Electrik.AI | etl_create_utc_dttm | Record loaded/created Timestamp in UTC | 27-10-2020 22:49 |
| 136 | Electrik.AI | etl_update_utc_dttm | Record Update Timestamp in UTC | 27-10-2020 22:49 |
| 137 | Electrik.AI | etl_start_utc_dttm | EAI Flow Start Timestamp in UTC | 27-10-2020 22:28 |
| 138 | Electrik.AI | etl_flow_nm | EAI Flow Code | CAMPAIGN_ INSIGHT |
| 139 | Electrik.AI | etl_flow_ instance_id | EAI Flow Execution Instance Id | FL00AD-20190 910144445424196 |
