LinkedIn Ads Data Export

What is LinkedIn Ads?

With LinkedIn Advertising Insights, you can track statistics about your campaigns using selected metrics that matter to you. Running performance reports gained from tracking statistics will help you make informed choices about advertising spend, ad and campaign performance.

How to add a LinkedIn Ads Source in Electrik.AI?

Follow these steps to connect your LinkedIn Ads account to Electrik.AI

Step 1: Ensure you have following prerequisites to create a LinkedIn Ads Connection in Electrik.AI

a. LinkedIn Ads Account User Id & Password.

Step 2: Sign-in into your Electrik.AI account.

Step 3: Select IO in Electrik.AI dashboard

Select IO in Electrik.AI dashboard-ElectrikAI

Step 4: Select the Connections Icon in the left most panel and Click on “Add” button the top.

Step 5: The Source default tab is selected just click on “LinkedIn Ads” connection.

Step 6: Enter your LinkedIn Ads User Id and Password.

Step 7: Allow Electrik.AI to access your LinkedIn Ads account.

Step 8: Select the LinkedIn Ads Account from the dropdown whose data you wish to export.

Step 8 Select the LinkedIn Ads Account from the dropdown-ElectrikAI

Step 9: Click on Save button on the top.

Congratulations, you have now successfully created a LinkedIn Ads Connection in Electrik.AI.

Congratulations, you have now successfully created a LinkedIn Ads Connection-ElectrikAI

What are the supported Data Destinations?

Electrik.AI supports the following databases to export LinkedIn Ads Data. It is important to note that Electrik.AI itself is not a destination. A destination is required to export data from various marketing data sources using Electrik.AI

Google Big Query Data Destination-Elecrik.AI

How to export LinkedIn Ads Data?

Electrik.AI creates a data flow (or ETL process) that exports LinkedIn Ads Performance reports of your choice to a target database or data warehouse. This process runs daily at scheduled time and exports data for the previous day.

Follow these steps to create a Data Flow from LinkedIn Ads to Database

Step 1: Ensure you have the following prerequisites.
1. Access to LinkedIn Ads.
2. LinkedIn Ads Account User Id and Password.
3. Access to a Database of your choice (PostgreSQL, MySQL, Azure SQL, BigQuery.)
4. Database Connection Details such as Host, Port, DB Name, DB User, DB Password.
Step 2: Sign-in into your Electrik.AI account.
Step 3: Select IO in Electrik.AI dashboard.

Step 4: Click on Add button to create a LinkedIn Ads Performance Data Extractor Flow.

Step 5: Select LinkedIn Ads Connection present in the list of available sources.

Step 6: Select your existing LinkedIn Ads connection in Electrik.AI.

Step 6 Select your existing LinkedIn Ads connection-ElectrikAI

To Configure a new connection, refer to this link.

Step 7: Click on a destination of your choice from list of available destinations.
In this example we are choosing BigQuery.

Step 7 Click on a destination of your choice from list-ElectrikAI

Step 8: Select your existing BigQuery connection in Electrik.AI.
To Configure a new connection, refer to this link.

Step 9:
a. Choose the desired report to get the appropriate data. In this example we are choosing Account Performance.

Step 9a Choose the desired report to get the appropriate data-ElectrikAI

b. Review the Data Source, Data Destination, Data Set, Report Name, Provide Success Notification Email, Failure Notification Email.
Success Notification Email: Enter a valid Email ID to receive the Flow Success Email Notification.
Failure Notification Email: Enter a valid Email ID to receive the Flow Failure Email Notification.
Note: By Default, Electrik.AI uses the signed-in user’s Email Id.
c. Click “Save and Proceed” to continue.

Note: By Default, Electrik.AI chooses an existing Data Set to load your LinkedIn Ads Report. You can create a new Dataset in your bucket by selecting the “Create Data Set” radio button.

Step 10: Please wait while you are redirected to Flow Details Screen.

Congratulations, you have now successfully setup LinkedIn Ads Performance Report to BigQuery flow in Electrik.AI.

Successfully setup LinkedIn Ads-ElectrikAI

Your LinkedIn Ads data will start loading after 24 hours in your Data Set.

Your LinkedIn Ads data will start loading after 24 hours in your-ElectrikAI

LinkedIn Ads Data Schema

Ad Performance

Index	Category	Electrik.AI Column Name	Description	Sample Value
1	Dimension	account_id	Account Id	505966632
2	Metric	actionclicks	The count of clicks on the action button of the Sponsored InMail.	0
3	Dimension	ad_id	Ad Id	91511174
4	Metric	adunitclicks	The count of clicks on the ad unit displayed alongside the Sponsored InMail.	0
5	Metric	approximateuni queimpressions	The approximate reach of the campaign. The number of instances where a unique user viewed LinkedIn ad
6	Metric	cardclicks	The number of clicks for each card of a carousel ad.	0
7	Metric	cardimpressions	The number of impressions shown for each card of a carousel ad.	0
8	Metric	clicks	The count of chargeable clicks, for example, clicks to view the landing page or company page	0
9	Metric	commentlikes	The count of likes of a comment.	0
10	Metric	comments	The count of comments.	0
11	Metric	companypageclicks	The count of clicks to view the company page.	0
12	Metric	conversionvalu einlocalcurrency	Value of the conversions in the account’s local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range.	0
13	Metric	costinlo calcurrency	Cost in the account’s local currency based on the pivot and time Granularity. For example, this would be spend by member company size per month if the pivot is MEMBER_COMPANY_SIZE and timeGranularity is MONTHLY.	0
14	Metric	costinusd	Cost in USD based on the pivot and time Granularity. For example, this would be spend by campaign on a given day if the pivot is CAMPAIGN and time Granularity is DAILY.	0
15	Metric	external websiteconversions	The count of conversions indicated by pixel loads on an external advertiser website.	0
16	Metric	externalwebsite postclickconversions	The count of post-click conversions indicated by pixel loads on an external advertiser website.	0
17	Metric	externalwebsitepost viewconversions	The count of post-view conversions indicated by pixel loads on an external advertiser website.	0
18	Metric	follows	The count of follows.	0
19	Metric	fullscreenplays	The count of taps on the video, going into video view mode.	0
20	Metric	impressions	This is the count of “impressions” for Direct Ads and Sponsored Updates and “sends” for InMails.	88
21	Metric	landingpageclicks	The count of clicks which take the user to the creative landing page.	0
22	Metric	leadgenerationmail contactinfoshares	The number of times users shared contact info through the One Click Lead Gen for Sponsored InMail.	0
23	Metric	leadgeneration mailinterested clicks	The count of InMail recipients who clicked to demonstrate interest.	0
24	Metric	likes	The count of likes.	0
25	Metric	oneclick leadformopens	The count of times users opened the lead form for a One Click Lead Gen campaign.	0
26	Metric	oneclickleads	The count of leads generated through One Click Lead Gen.	0
27	Metric	opens	The count of opens of Sponsored InMail.	0
28	Metric	other engagements	The count of user interactions with the ad unit that do not fit into any other more specific category.	0
29	Dimension	pivot	Pivot
30	Dimension	pivotvalue	Pivot Value	urn:li:spon soredCreative:91511174
31	Dimension	pivotvalues	The value of the pivots for a specific record returned. For example, supplying pivots of CREATIVE and CONVERSION results in a list of records, one for each creative/conversion combination. The pivotValues contain serialized URNs for the specific creative and conversion for a record.	[urn:li:sponsored Creative:91511174]
32	Metric	reactions	The count of positive reactions on Sponsored Updates which can capture, like, interest, praise, and other responses.	0
33	Metric	sends	The count of sends of Sponsored InMail.	0
34	Metric	shares	The count of shares.	0
35	Metric	snapshot_dt	Snapshot Date	23-08-2020
36	Metric	texturlclicks	The count of clicks on any links (anchor tags) that were included in the body of the Sponsored InMail.	0
37	Metric	total engagements	The count of all user interactions with the ad unit.	0
38	Metric	videocompletions	The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.	0
39	Metric	videofirst quartilecompletions	The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.	0
40	Metric	videomidpoint completions	The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.	0
41	Metric	videostarts	The count of video ads that were started by users.	0
42	Metric	videothird quartilecompletions	The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.	0
43	Metric	videoviews	A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.	0
44	Metric	viralca rdclicks	The number of viralClicks for each card of a carousel ad. The first viralCardClick of the carousel ad results in an immediate viralCardClick and viralClick, whereas scrolling to other cards and clicking will count as additional viralCardClick.	0
45	Metric	viralcard impressions	The number of viralImpressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate viralCardImpression and viralImpression, whereas scrolling to other cards will count as additional viralCardImpressions.	0
46	Metric	viralclicks	The count of clicks on viral impressions.	0
47	Metric	viralcommentlikes	The count of likes on comments from viral impressions for this activity.	0
48	Metric	viralcomments	The count of comments from viral impressions for this activity.	0
49	Metric	viralcompany pageclicks	The count of clicks to view the company page from viral impressions for this activity.	0
50	Metric	viralexternal websiteconversions	The count of conversions indicated by pixel loads on an external advertiser website driven by a viral event.	0
51	Metric	viralexternal websitepostclick conversions	The count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click.	0
52	Metric	viralexternalwebsite postviewconversions	The count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression.	0
53	Metric	viralfollows	The count of follows from viral impressions for this activity.	0
54	Metric	viralfullscreenplays	The count of taps on the video, going into video view mode.	0
55	Metric	viralimpressions	The count of viral impressions for this activity. Viral impressions are those resulting from users sharing a sponsored update to their own network of connections. Viral impressions are not counted as regular impressions.	0
56	Metric	virallanding pageclicks	The count of clicks on viral impressions to take the user to the creative landing page.	0
57	Metric	virallikes	The count of likes from viral impressions for this activity.	0
58	Metric	viraloneclicklead formopens	The count of times users opened the lead form for viral impressions from a Lead Gen campaign.	0
59	Metric	viralone clickleads	The count of leads generated through One Click Lead Gen from viral impressions for this activity.	0
60	Metric	viralothe rengagements	The count of user interactions with viral impressions that do not fit into any other more specific category.	0
61	Metric	viralreactions	The count of positive reactions on viral Sponsored Updates which can capture like, interest, praise, and other responses.	0
62	Metric	viralshares	The count of shares from viral impressions for this activity.	0
63	Metric	viraltotalengagements	The count of all user interactions with a viral ad unit.	0
64	Metric	viralvideocompletions	The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point.	0
65	Metric	viralvideofirst quartilecompletions	The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point.	0
66	Metric	viralvideomid pointcompletions	The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point.	0
67	Metric	viral videostarts	The count of viral video ads that were started by users. See viralImpressions definition. Since viral videos are automatically played for ON_SITE, this will be the same as viralImpressions if the servingLocation is ON_SITE.	0
68	Metric	viralvideothird quartilecompletions	The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point.	0
69	Metric	viralvideoviews	A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view.	0
70	Electrik.AI	sha_id	Hashed Primary Key	59684f8c7436298bf41 c7b5917321db3f9cdf870e81 8e759cbc0cbbb759eb2f0
71	Electrik.AI	etl_org	Organization Id	ORG000943
72	Electrik.AI	etl_project	Project Id	PR000369
73	Electrik.AI	etl_create_utc_dttm	Record loaded/created Timestamp in UTC	2020-10-21 10:43 :40.189118 UTC
74	Electrik.AI	etl_update _utc_dttm	Record Update Timestamp in UTC	2020-10-21 10:44:39.850888 UTC
75	Electrik.AI	etl_start _utc_dttm	EAI Flow Start Timestamp in UTC	2020-10-21 10:18:00.915044 UTC
76	Electrik.AI	etl_flow_nm	EAI Flow Code	FL001925
77	Electrik.AI	etl_flow_ instance_id	EAI Flow Execution Instance Id	FL001925- 20201021101300033670

Account Performance

Index	Category	Electrik.AI Column Name	Description	Sample Value
1	Dimension	account_id	Account Id	5.06E+08
2	Metric	actionclicks	The count of clicks on the action button of the Sponsored InMail.	0
3	Metric	adunitclicks	The count of clicks on the ad unit displayed alongside the Sponsored InMail.	0
4	Metric	approximateun iqueimpressions	The approximate reach of the campaign. The number of instances where a unique user viewed LinkedIn ad
5	Metric	cardclicks	The number of clicks for each card of a carousel ad.	0
6	Metric	cardimpressions	The number of impressions shown for each card of a carousel ad.	0
7	Metric	clicks	The count of chargeable clicks, for example, clicks to view the landing page or company page	10
8	Metric	commentlikes	The count of likes of a comment.	0
9	Metric	comments	The count of comments.	0
10	Metric	companypageclicks	The count of clicks to view the company page.	0
11	Metric	conversion valueinlocalcurrency	Value of the conversions in the account’s local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range.	0
12	Metric	costinlo calcurrency	Cost in the account’s local currency based on the pivot and time Granularity. For example, this would be spend by member company size per month if the pivot is MEMBER _COMPANY_SIZE and time Granularity is MONTHLY.	7.95
13	Metric	costinusd	Cost in USD based on the pivot and time Granularity. For example, this would be spend by campaign on a given day if the pivot is CAMPAIGN and timeGranularity is DAILY.	7.95
14	Metric	externalweb siteconversions	The count of conversions indicated by pixel loads on an external advertiser website.	0
15	Metric	externalwebsitepost clickconversions	The count of post-click conversions indicated by pixel loads on an external advertiser website.	0
16	Metric	externalwebsite postviewconversions	The count of post-view conversions indicated by pixel loads on an external advertiser website.	0
17	Metric	follows	The count of follows.	0
18	Metric	fullscreenplays	The count of taps on the video, going into video view mode.	0
19	Metric	impressions	This is the count of “impressions” for Direct Ads and Sponsored Updates and “sends” for InMails.	319
20	Metric	landingpageclicks	The count of clicks which take the user to the creative landing page.	0
21	Metric	leadgeneration mailcontactinfoshares	The number of times users shared contact info through the One Click Lead Gen for Sponsored InMail.	0
22	Metric	leadgeneration mailinterestedclicks	The count of InMail recipients who clicked to demonstrate interest.	0
23	Metric	likes	The count of likes.	0
24	Metric	oneclick leadformopens	The count of times users opened the lead form for a One Click Lead Gen campaign.	0
25	Metric	oneclickleads	The count of leads generated through One Click Lead Gen.	0
26	Metric	opens	The count of opens of Sponsored InMail.	10
27	Metric	otheren gagements	The count of user interactions with the ad unit that do not fit into any other more specific category.	0
28	Dimension	pivot	Pivot	ACCOUNT
29	Dimension	pivotvalue	Pivot Value	urn:li:sponsored Account:505966632
30	Dimension	pivotvalues	The value of the pivots for a specific record returned. For example, supplying pivots of CREATIVE and CONVERSION results in a list of records, one for each creative/ conversion combination. The pivotValues contain serialized URNs for the specific creative and conversion for a record.	[urn:li:spons oredAccount:505966632]
31	Metric	reactions	The count of positive reactions on Sponsored Updates which can capture, like, interest, praise, and other responses.	0
32	Metric	sends	The count of sends of Sponsored InMail.	17
33	Metric	shares	The count of shares.	0
34	Metric	snapshot_dt	Snapshot Date	#########
35	Metric	texturlclicks	The count of clicks on any links (anchor tags) that were included in the body of the Sponsored InMail.	0
36	Metric	totalengagements	The count of all user interactions with the ad unit.	10
37	Metric	videocompletions	The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.	0
38	Metric	videofirstquartile completions	The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.	0
39	Metric	videomidpoint completions	The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.	0
40	Metric	videostarts	The count of video ads that were started by users.	0
41	Metric	videothird quartilecompletions	The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.	0
42	Metric	videoviews	A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.	0
43	Metric	viralcardclicks	The number of viralClicks for each card of a carousel ad. The first viralCardClick of the carousel ad results in an immediate viralCardClick and viralClick, whereas scrolling to other cards and clicking will count as additional viralCardClick.	0
44	Metric	viralcard impressions	The number of viralImpressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate viralCard Impression and viral Impression, whereas scrolling to other cards will count as additional viralCard Impressions.	0
45	Metric	viralclicks	The count of clicks on viral impressions.	0
46	Metric	viralcommentlikes	The count of likes on comments from viral impressions for this activity.	0
47	Metric	viralcomments	The count of comments from viral impressions for this activity.	0
48	Metric	viralcompany pageclicks	The count of clicks to view the company page from viral impressions for this activity.	0
49	Metric	viralexternal websiteconversions	The count of conversions indicated by pixel loads on an external advertiser website driven by a viral event.	0
50	Metric	viralexternal websitepostclick conversions	The count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click.	0
51	Metric	viralexternal websitepostview conversions	The count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression.	0
52	Metric	viralfollows	The count of follows from viral impressions for this activity.	0
53	Metric	viralfull screenplays	The count of taps on the video, going into video view mode.	0
54	Metric	viralimpressions	The count of viral impressions for this activity. Viral impressions are those resulting from users sharing a sponsored update to their own network of connections. Viral impressions are not counted as regular impressions.	0
55	Metric	virallanding pageclicks	The count of clicks on viral impressions to take the user to the creative landing page.	0
56	Metric	virallikes	The count of likes from viral impressions for this activity.	0
57	Metric	viralone clickleadfor mopens	The count of times users opened the lead form for viral impressions from a Lead Gen campaign.	0
58	Metric	viralone clickleads	The count of leads generated through One Click Lead Gen from viral impressions for this activity.	0
59	Metric	viralothe rengagements	The count of user interactions with viral impressions that do not fit into any other more specific category.	0
60	Metric	viralreactions	The count of positive reactions on viral Sponsored Updates which can capture like, interest, praise, and other responses.	0
61	Metric	viralshares	The count of shares from viral impressions for this activity.	0
62	Metric	viraltotal engagements	The count of all user interactions with a viral ad unit.	0
63	Metric	viralvideo completions	The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point.	0
64	Metric	viralvideo firstquartile completions	The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point.	0
65	Metric	viralvideomi dpointcompletions	The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point.	0
66	Metric	viral videostarts	The count of viral video ads that were started by users. See viralImpressions definition. Since viral videos are automatically played for ON_SITE, this will be the same as viralImpressions if the servingLocation is ON_SITE.	0
67	Metric	viralvideo thirdquartile completions	The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point.	0
68	Metric	viralvideoviews	A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view.	0
69	Electrik.AI	sha_id	Hashed Primary Key	59684f8c7436298bf41 c7b5917321db3f9cdf870e81 8e759cbc0cbbb759eb2f0
70	Electrik.AI	etl_org	Organization Id	ORG000943
71	Electrik.AI	etl_project	Project Id	PR000369
72	Electrik.AI	etl_create_utc_dttm	Record loaded/created Timestamp in UTC	2020-10-21 10:43: 40.189118 UTC
73	Electrik.AI	etl_update_utc_dttm	Record Update Timestamp in UTC	2020-10-21 10: 44:39.850888 UTC
74	Electrik.AI	etl_start_ utc_dttm	EAI Flow Start Timestamp in UTC	2020-10-21 10: 18:00.915044 UTC
75	Electrik.AI	etl_flow_nm	EAI Flow Code	FL001925
76	Electrik.AI	etl_flow_ instance_id	EAI Flow Execution Instance Id	FL001925- 20201021101300033670

Campaign Performance

Index	Category	Electrik.AI Column Name	Description	Sample Value
1	Dimension	account_id	Account Id	5E+08
2	Metric	actionclicks	The count of clicks on the action button of the Sponsored InMail.	0
3	Metric	adunitclicks	The count of clicks on the ad unit displayed alongside the Sponsored InMail.	0
4	Metric	approximateun iqueimpressions	The approximate reach of the campaign. The number of instances where a unique user viewed LinkedIn ad
5	Dimension	campaign_id	Campaign Id	2E+08
6	Metric	cardclicks	The number of clicks for each card of a carousel ad.	0
7	Metric	cardimpressions	The number of impressions shown for each card of a carousel ad.	0
8	Metric	clicks	The count of chargeable clicks, for example, clicks to view the landing page or company page	0
9	Metric	commentlikes	The count of likes of a comment.	0
10	Metric	comments	The count of comments.	0
11	Metric	companypageclicks	The count of clicks to view the company page.	0
12	Metric	conversionvalue inlocalcurrency	Value of the conversions in the account’s local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range.	0
13	Metric	costinlo calcurrency	Cost in the account’s local currency based on the pivot and timeGranularity. For example, this would be spend by member company size per month if the pivot is MEMBER_COMPANY _SIZE and timeGranularity is MONTHLY.	0
14	Metric	costinusd	Cost in USD based on the pivot and timeGranularity. For example, this would be spend by campaign on a given day if the pivot is CAMPAIGN and timeGranularity is DAILY.	0
15	Metric	external websiteconversions	The count of conversions indicated by pixel loads on an external advertiser website.	0
16	Metric	externalwebsite postclickconversions	The count of post-click conversions indicated by pixel loads on an external advertiser website.	0
17	Metric	externalwebsite postviewconversions	The count of post-view conversions indicated by pixel loads on an external advertiser website.	0
18	Metric	follows	The count of follows.	0
19	Metric	fullscreenplays	The count of taps on the video, going into video view mode.	0
20	Metric	impressions	This is the count of “impressions” for Direct Ads and Sponsored Updates and “sends” for InMails.	12
21	Metric	landingpageclicks	The count of clicks which take the user to the creative landing page.	0
22	Metric	leadgenerationmail contactinfoshares	The number of times users shared contact info through the One Click Lead Gen for Sponsored InMail.	0
23	Metric	leadgenerationmail interestedclicks	The count of InMail recipients who clicked to demonstrate interest.	0
24	Metric	likes	The count of likes.	0
25	Metric	oneclicklead formopens	The count of times users opened the lead form for a One Click Lead Gen campaign.	0
26	Metric	oneclickleads	The count of leads generated through One Click Lead Gen.	0
27	Metric	opens	The count of opens of Sponsored InMail.	0
28	Metric	otherengagements	The count of user interactions with the ad unit that do not fit into any other more specific category.	0
29	Dimension	pivot	Pivot	CAMPAIGN
30	Dimension	pivotvalue	Pivot Value	urn:li:sponsored Campaign:152832294
31	Dimension	pivotvalues	The value of the pivots for a specific record returned. For example, supplying pivots of CREATIVE and CONVERSION results in a list of records, one for each creative/conversion combination. The pivotValues contain serialized URNs for the specific creative and conversion for a record.	[urn:li:sponsored Campaign:152832294]
32	Metric	reactions	The count of positive reactions on Sponsored Updates which can capture, like, interest, praise, and other responses.	0
33	Metric	sends	The count of sends of Sponsored InMail.	0
34	Metric	shares	The count of shares.	0
35	Metric	snapshot_dt	Snapshot Date	#####
36	Metric	texturlclicks	The count of clicks on any links (anchor tags) that were included in the body of the Sponsored InMail.	0
37	Metric	totalengagements	The count of all user interactions with the ad unit.	0
38	Metric	videocompletions	The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.	0
39	Metric	videofirstquartile completions	The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.	0
40	Metric	videomidpoint completions	The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.	0
41	Metric	videostarts	The count of video ads that were started by users.	0
42	Metric	videothird quartilecompletions	The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.	0
43	Metric	videoviews	A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.	0
44	Metric	viralcardclicks	The number of viralClicks for each card of a carousel ad. The first viralCardClick of the carousel ad results in an immediate viralCardClick and viralClick, whereas scrolling to other cards and clicking will count as additional viralCardClick.	0
45	Metric	viralcard impressions	The number of viralImpressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate viralCardImpression and viralImpression, whereas scrolling to other cards will count as additional viral CardImpressions.	0
46	Metric	viralclicks	The count of clicks on viral impressions.	0
47	Metric	viralcommentlikes	The count of likes on comments from viral impressions for this activity.	0
48	Metric	viralcomments	The count of comments from viral impressions for this activity.	0
49	Metric	viralcompanypageclicks	The count of clicks to view the company page from viral impressions for this activity.	0
50	Metric	viralexternal websiteconversions	The count of conversions indicated by pixel loads on an external advertiser website driven by a viral event.	0
51	Metric	viralexternal websitepostclick conversions	The count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click.	0
52	Metric	viralexternal websitepostview conversions	The count of post-view conversions indicated by pixel loads on an external advertiser website driven by a viral impression.	0
53	Metric	viralfollows	The count of follows from viral impressions for this activity.	0
54	Metric	viralfullscreenplays	The count of taps on the video, going into video view mode.	0
55	Metric	viralimpressions	The count of viral impressions for this activity. Viral impressions are those resulting from users sharing a sponsored update to their own network of connections. Viral impressions are not counted as regular impressions.	0
56	Metric	virallanding pageclicks	The count of clicks on viral impressions to take the user to the creative landing page.	0
57	Metric	virallikes	The count of likes from viral impressions for this activity.	0
58	Metric	viraloneclick leadformopens	The count of times users opened the lead form for viral impressions from a Lead Gen campaign.	0
59	Metric	viralone clickleads	The count of leads generated through One Click Lead Gen from viral impressions for this activity.	0
60	Metric	viralother engagements	The count of user interactions with viral impressions that do not fit into any other more specific category.	0
61	Metric	viralreactions	The count of positive reactions on viral Sponsored Updates which can capture like, interest, praise, and other responses.	0
62	Metric	viralshares	The count of shares from viral impressions for this activity.	0
63	Metric	viraltota lengagements	The count of all user interactions with a viral ad unit.	0
64	Metric	viralvideo completions	The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point.	0
65	Metric	viralvideofirst quartilecompletions	The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point.	0
66	Metric	viralvideomid pointcompletions	The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point.	0
67	Metric	viral videostarts	The count of viral video ads that were started by users. See viralImpressions definition. Since viral videos are automatically played for ON_SITE, this will be the same as viralImpressions if the servingLocation is ON_SITE.	0
68	Metric	viralvideo thirdquartile completions	The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point.	0
69	Metric	viralvideoviews	A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view.	0
70	Electrik.AI	sha_id	Hashed Primary Key	59684f8c74362 98bf41c7b5917321db 3f9cdf870e818e759c bc0cbbb759eb2f0
71	Electrik.AI	etl_org	Organization Id	ORG000943
72	Electrik.AI	etl_project	Project Id	PR000369
73	Electrik.AI	etl_create_utc_dttm	Record loaded/created Timestamp in UTC	2020-10-21 10:43:40.189118 UTC
74	Electrik.AI	etl_update_utc_dttm	Record Update Timestamp in UTC	2020-10-21 10: 44:39.850888 UTC
75	Electrik.AI	etl_start_ utc_dttm	EAI Flow Start Timestamp in UTC	2020-10-21 10:18:00.915044 UTC
76	Electrik.AI	etl_flow_nm	EAI Flow Code	FL001925
77	Electrik.AI	etl_flow_instance_id	EAI Flow Execution Instance Id	FL001925-20201 021101300033670

Campaign Group Performance

Index	Category	Electrik.AI Column Name	Description	Sample Value
1	Dimension	account_id	Account Id	505966632
2	Metric	actionclicks	The count of clicks on the action button of the Sponsored InMail.	0
3	Metric	adunitclicks	The count of clicks on the ad unit displayed alongside the Sponsored InMail.	0
4	Metric	approximate uniqueimpressions	The approximate reach of the campaign. The number of instances where a unique user viewed LinkedIn ad
5	Dimension	campaign_group_id	Campaign Group ID	610967943
6	Metric	cardclicks	The number of clicks for each card of a carousel ad.
7	Metric	cardimpressions	The number of impressions shown for each card of a carousel ad.
8	Metric	clicks	The count of chargeable clicks, for example, clicks to view the landing page or company page	5
9	Metric	commentlikes	The count of likes of a comment.
10	Metric	comments	The count of comments.	0
11	Metric	companypageclicks	The count of clicks to view the company page.	0
12	Metric	conversionvaluein localcurrency	Value of the conversions in the account’s local currency based on rules defined by the advertiser. Conversion value is set by the advertiser at a per conversion level, and aggregated across the query time range.	0
13	Metric	costinlocalcurrency	Cost in the account’s local currency based on the pivot and timeGranularity. For example, this would be spend by member company size per month if the pivot is MEMBER_COMPANY_SIZE and timeGranularity is MONTHLY.	0
14	Metric	costinusd	Cost in USD based on the pivot and timeGranularity. For example, this would be spend by campaign on a given day if the pivot is CAMPAIGN and timeGranularity is DAILY.	0
15	Metric	externalwebsite conversions	The count of conversions indicated by pixel loads on an external advertiser website.	0
16	Metric	externalwebsitepost clickconversions	The count of post- click conversions indicated by pixel loads on an external advertiser website.	0
17	Metric	externalwebsite postviewconversions	The count of post-view conversions indicated by pixel loads on an external advertiser website.	0
18	Metric	follows	The count of follows.	0
19	Metric	fullscreenplays	The count of taps on the video, going into video view mode.	0
20	Metric	impressions	This is the count of “impressions” for Direct Ads and Sponsored Updates and “sends” for InMails.	0
21	Metric	landingpageclicks	The count of clicks which take the user to the creative landing page.	0
22	Metric	leadgenerationmail contactinfoshares	The number of times users shared contact info through the One Click Lead Gen for Sponsored InMail.	0
23	Metric	leadgeneration mailinterestedclicks	The count of InMail recipients who clicked to demonstrate interest.	0
24	Metric	likes	The count of likes.	0
25	Metric	oneclickleadformopens	The count of times users opened the lead form for a One Click Lead Gen campaign.	0
26	Metric	oneclickleads	The count of leads generated through One Click Lead Gen.	0
27	Metric	opens	The count of opens of Sponsored InMail.	5
28	Metric	otherengagements	The count of user interactions with the ad unit that do not fit into any other more specific category.	0
29	Dimension	pivot	Pivot
30	Dimension	pivotvalue	Pivot Value	urn:li:sponsored CampaignGroup: 610967943
31	Dimension	pivotvalues	The value of the pivots for a specific record returned. For example, supplying pivots of CREATIVE and CONVERSION results in a list of records, one for each creative/conversion combination. The pivotValues contain serialized URNs for the specific creative and conversion for a record.	[urn:li:sponsored CampaignGroup: 610967943]
32	Metric	reactions	The count of positive reactions on Sponsored Updates which can capture, like, interest, praise, and other responses.	0
33	Metric	sends	The count of sends of Sponsored InMail.	0
34	Metric	shares	The count of shares.	0
35	Metric	snapshot_dt	Snapshot Date	20-10-2020
36	Metric	texturlclicks	The count of clicks on any links (anchor tags) that were included in the body of the Sponsored InMail.	0
37	Metric	totalengagements	The count of all user interactions with the ad unit.	5
38	Metric	videocompletions	The count of video ads that played 97-100% of the video. This includes watches that skipped to this point if the serving location is ON_SITE.	0
39	Metric	videofirstquartile completions	The count of video ads that played through the first quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.	0
40	Metric	videomidpoint completions	The count of video ads that played through the midpoint of the video. This includes watches that skipped to this point if the serving location is ON_SITE.	0
41	Metric	videostarts	The count of video ads that were started by users.	0
42	Metric	videothirdquartile completions	The count of video ads that played through the third quartile of the video. This includes watches that skipped to this point if the serving location is ON_SITE.	0
43	Metric	videoviews	A video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to fullscreen mode) does not count as a view.
44	Metric	viralcardclicks	The number of viralClicks for each card of a carousel ad. The first viralCardClick of the carousel ad results in an immediate viralCardClick and viralClick, whereas scrolling to other cards and clicking will count as additional viral CardClick.
45	Metric	viralcard impressions	The number of viralImpressions shown for each card of a carousel ad. The first card of the carousel ad results in an immediate viralCardImpression and viralImpression, whereas scrolling to other cards will count as additional viralCardImpressions.
46	Metric	viralclicks	The count of clicks on viral impressions.
47	Metric	viralcommentlikes	The count of likes on comments from viral impressions for this activity.
48	Metric	viralcomments	The count of comments from viral impressions for this activity.
49	Metric	viralcompanypageclicks	The count of clicks to view the company page from viral impressions for this activity.
50	Metric	viralexternal websiteconversions	The count of conversions indicated by pixel loads on an external advertiser website driven by a viral event.
51	Metric	viralexternal websitepostclick conversions	The count of post-click conversions indicated by pixel loads on an external advertiser website driven by a viral click.
52	Metric	viralexternal websitepostview conversions	The count of post -view conversions indicated by pixel loads on an external advertiser website driven by a viral impression.
53	Metric	viralfollows	The count of follows from viral impressions for this activity.
54	Metric	viralfull screenplays	The count of taps on the video, going into video view mode.
55	Metric	viralimpressions	The count of viral impressions for this activity. Viral impressions are those resulting from users sharing a sponsored update to their own network of connections. Viral impressions are not counted as regular impressions.
56	Metric	virallanding pageclicks	The count of clicks on viral impressions to take the user to the creative landing page.
57	Metric	virallikes	The count of likes from viral impressions for this activity.
58	Metric	viraloneclick leadformopens	The count of times users opened the lead form for viral impressions from a Lead Gen campaign.
59	Metric	viralone clickleads	The count of leads generated through One Click Lead Gen from viral impressions for this activity.
60	Metric	viraloth erengagements	The count of user interactions with viral impressions that do not fit into any other more specific category.
61	Metric	viralreactions	The count of positive reactions on viral Sponsored Updates which can capture like, interest, praise, and other responses.
62	Metric	viralshares	The count of shares from viral impressions for this activity.
63	Metric	viraltotalengagements	The count of all user interactions with a viral ad unit.
64	Metric	viralvideo completions	The count of viral video ads that played 97-100% of the video. This includes watches that skipped to this point.
65	Metric	viralvideofirst quartilecompletions	The count of viral video ads that played through the first quartile of the video. This includes watches that skipped to this point.
66	Metric	viralvideomid pointcompletions	The count of viral video ads that played through the midpoint of the video. This includes watches that skipped to this point.
67	Metric	viralvideo starts	The count of viral video ads that were started by users. See viralImpressions definition. Since viral videos are automatically played for ON_SITE, this will be the same as viral Impressions if the servingLocation is ON_SITE.
68	Metric	viralvideothird quartilecompletions	The count of viral video ads that played through the third quartile of the video. This includes watches that skipped to this point.
69	Metric	viral videoviews	A viral video ad playing for at least 2 continuous seconds 50% in-view, or a click on the CTA, whichever comes first. An interaction with the video (like going to full screen mode) does not count as a view.
70	Electrik.AI	sha_id	Hashed Primary Key	5921993c397a7a e6bc54dfa655b6ef3ed 3898e5c70fe66aeef95 5a762c9aae65
71	Electrik.AI	etl_org	Organization Id	ORG000943
72	Electrik.AI	etl_project	Project Id	PR000369
73	Electrik.AI	etl_create_ utc_dttm	Record loaded/ created Timestamp in UTC	2020-10-21 10: 43:40.189118 UTC
74	Electrik.AI	etl_update_utc_dttm	Record Update Timestamp in UTC	2020-10-21 10: 44:39.850888 UTC
75	Electrik.AI	etl_start_utc_dttm	EAI Flow Start Timestamp in UTC	2020-10-21 10: 18:00.915044 UTC
76	Electrik.AI	etl_flow_nm	EAI Flow Code	FL001925
77	Electrik.AI	etl_flow_instance_id	EAI Flow Execution Instance Id	FL001925-202010 21101300033670

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